Is Eye Tracking the Key to Unlocking Hidden Consumer Behaviors in Real-Time?
For years, eye tracking technology has teased marketers with its potential to...
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Blog posts, event details, news articles, guides and eBooks – we place all the visual intelligence content you need at your fingertips.
consumer behavior
Is Eye Tracking the Key to Unlocking Hidden Consumer Behaviors in Real-Time?
For years, eye tracking technology has teased marketers with its potential to reveal candid...
Posts about Consumer Behavior:
Building Superior In-Store Experiences in 2024 and Beyond
The in-store customer experience is undergoing a massive transformation. Gone...
A Step-by-Step Conversion Testing Framework for CPG Ecommerce Websites
Conversion rate optimization (CRO) can give consumer packaged goods (CPG)...
Craft Persuasive Marketing Campaigns with Consumer Insights and Psychographics
In the intensely competitive business environment, crafting persuasive...
Digital Shelf Optimization - A Blueprint for eCommerce Success
Digital Shelf Optimization (DSO) is a multifaceted approach designed to enhance...
Enhancing Brand Loyalty with AI-Powered Customer Retention Strategies
Building a long-term healthy relationship with customers is at the heart of...
From Perception to Purchase: The Cognitive Psychology of Advertising
Have you ever wondered why some ads stick in your mind while others are easily...
Predicting Attention for TikTok Advertising
Capturing the attention of your target audience in mere seconds is a formidable...
The Value of Retail Agility Driven by AI
Consumer behavior and market trends play a pivotal role in shaping the dynamics...
How Can Creative Testing Minimize Ad Fatigue?
Capturing and retaining the attention of consumers is much easier said than...
Attention Driven Funnel for Marketers
The greatest asset any company can have is insights about its customers....
Which Color Catches the Eye First?
Did you know that there's a scientific formula involved with the colors we...
Attention vs Awareness in a Busy Landscape
The digital age has given brands the ability to sell to anyone, anywhere. This,...
What are Visual Cues?
The Definition of Visual Cues Visual cues are an intrinsic part of...
What is a Heatmap? How They Work, What They're Used For & Examples
What Is A Heatmap? Website heatmaps (or heat maps) display website data in...
Eye Tracking Technology and AI - What Is It and How Does It Work?
What is Eye Tracking Technology? Eye tracking technology measures the point of...
How to Ensure Brand Consistency
What do Nike, Dove and Virgin have in common? Three completely different...
How to use AI to inform design
AI in graphic design is here to stay. Understanding AI's implications in the...
Unpacking 'good design' through Visual Hierarchy
The level of online competition has heated up substantially with many more...
Drive Sales with Shopper Marketing Technology
82% of buying decisions are made at the point of sale (POPAI, 2018). This makes...