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24 June, 2025
CRO Tools and AB Testing Tools (Including AI Solutions)
If you're in marketing, you've probably heard it a million times: CRO and A/B testing will change your life (or at least your conversion rates). But with so many tools out there – from classic split-testing software to the shiny new AI solutions –...
17 June, 2025
The Future of Creative Optimization: Why Connectivity Is the Next Big Leap
In the past, creative optimization for CPG brands often meant iterating after the fact, testing a few campaign variants, then retrofitting learnings into future product launches. But the pace and complexity of today's global marketplace with its...
14 May, 2025
Best Product Information Management Software: Top 10 PIM Providers
How do you maintain consistent, accurate product information across a dozen platforms without losing control? For many e-commerce managers and marketing teams, keeping product data aligned across websites, marketplaces, and digital ads has become an...
2 January, 2025
Data-Driven Promotional Strategies: How Marketers Get Results
Marketers no longer need to guess what works in a world where every click, purchase, and interaction generate data. They can analyze, predict, and optimize their every move with powerful tools that transform raw data into actionable strategies,...
19 December, 2024
Why data-driven creative decisions outperform gut feel
Every brand wants their creative work to stand out and deliver results. Sure, creative teams have great instincts. But gut feel alone can mean missing opportunities or lead to unpredictable outcomes. That's where data comes in. When you pair...
20 August, 2024
Customer Loyalty vs Customer Retention What's the Difference
Nearly 65% of a company's business comes from repeat customers. Since over half of your revenue comes from existing customers, you can only imagine the impact customer loyalty and retention have on your business. While the actual meaning of customer...
15 July, 2024
Improving Ecommerce Conversion Rates Through Data-Driven Insights
Your ecommerce conversion rate is quite literally the pulse of your entire online business. It represents the heart beating behind every dollar of revenue generated—the critical swing factor separating anemic bottom lines from disruptive, runaway...
15 July, 2024
Sustainability and Consumer Insights: What CPG Brands Need to Know
78% of consumers consider sustainability as a major purchase factor, which means CPG brands have to go beyond just producing high-quality goods and demonstrate that they are actually doing good. But what exactly are consumers looking for from CPG...
12 July, 2024
The Benefits of Automated Retailing for CPG Brands
Automated retailing is now gaining traction. Brands use AI (artificial intelligence) and other advanced technologies to streamline operations and improve the shopping experience. Statista shows that the global retail automation market will grow...
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