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19 May, 2023
Attention Driven Funnel for Marketers
The greatest asset any company can have is insights about its customers. Whether you are a global conglomerate or a brand-new start-up. The more you know, the better you can position your brand. Consumer buying behavior often shapes how companies...
19 May, 2023
What Color Catches the Eye First?
Did you know that there's a scientific formula involved with the colors we notice first?It is crucial that we understand which colors grab the most attention in commercial environments because attention is so limited. Knowing which colors...
19 May, 2023
Attention vs Awareness in a Busy Landscape
The digital age has given brands the ability to sell to anyone, anywhere. This, coupled with the shift in buying behavior over the last few years, has meant that competition has become not only more saturated, but greater. It's the consumer...
10 May, 2023
What are Visual Cues?
The Definition of Visual Cues Visual cues are an intrinsic part of communication and are used to convey meaning and information by engaging the sensory cortex dedicated to human vision. Visual cues come in many forms, including body language,...
13 April, 2023
What is a Heatmap? How They Work, What They're Used For & Examples
Website heatmaps display website data in graphic form, usually represented by different colors, and generally depict how users engage with different parts of a website. Heatmaps are a valuable tool when it comes to visualizing and understanding how...
23 March, 2023
AI Eye Tracking Technology – What It Is And How It Works
If you’ve ever wondered what your eyes reveal about you, then you might want to learn about eye-tracking technology. It captures where you look, how long you focus, and what you skip past entirely with some serious precision. Recording these...
3 March, 2023
How to Ensure Brand Consistency
What do Nike, Dove and Virgin have in common? Three completely different brands, with completely different products, across completely different markets.The one thing they share is brand consistency.You instantly recognize their branding regardless...
3 January, 2023
How to Use AI in Design
Beauty is in the eye of the beholder, and there are countless design examples that capture the imagination. From simple designs like Apple’s iconic products to culturally inspired creations, everything we see has been designed with purpose. Now, AI...
3 January, 2023
Unpacking 'good design' through Visual Hierarchy
The level of online competition has heated up substantially with many more brands investing in D2C than ever before. Creative assets are constantly fighting for consumer attention which is why placement, choice of messaging, and visual design are so...
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