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The latest thinking on creative effectiveness, marketing trends,
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Latest blogs

7 August, 2026
We got tired of brands guessing what consumers would notice. So we built Dragonfly AI
We did not set out to build a company that predicts how a piece of creative will actually land with consumers before it ever goes live. Ten years ago, that sentence would have meant nothing to any of us. Today, I'm co-founder and CEO of Dragonfly AI

Discover how Dragonfly AI can help you boost creative performance

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13 June, 2025
The Ultimate Guide to Ad Testing
Advertising isn’t cheap, and the real cost of a bad ad goes far beyond just money. Every day, consumers see thousands of messages, so you have seconds, sometimes less, to stand out, spark interest, and drive action. With attention spans getting...
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22 May, 2025
The Ultimate Guide to Conversion Rate Optimization (CRO)
Every website has a goal, whether it’s making a sale, getting a signup, or downloading an app. Conversion Rate Optimization (CRO) is the art and science of helping more visitors take those actions. Instead of simply trying to get more traffic, CRO...

Explore our podcast

Episode 006
The Creative Edge

From AI hype to operational reality: What marketers need to do next

Episode 005
The Creative Edge

Winning the digital shelf: How AI is reshaping ecommerce content, attention & conversion

Episode 004
The Creative Edge

Why understanding people is harder than ever (despite all the data) 

Episode 003
The Creative Edge

Empathy in the age of AI: Bringing the human element to technology 

Episode 002
The Creative Edge

Building brands that last: The commercial case for creative assets

Episode 001
The Creative Edge

A new era for creative effectiveness

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