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Latest blogs

20 July, 2026
AI hype is fading fast – now the harder work begins
Marketing doesn't have an AI problem anymore. It has an AI readiness problem. That's not obvious from how the industry talks about itself. Every year, the conversation at Cannes Lions tells you something about where an industry really is, and this...

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10 February, 2025
Ecommerce Conversion Rate Optimization Guide
Your conversion rate defines your ecommerce success. It’s the percentage of visitors who take action. Whether customers make a purchase, sign up, or engage with your site, the conversion rate shows how effectively your online store turns visitors...

Explore our podcast

Episode 006
The Creative Edge

From AI hype to operational reality: What marketers need to do next

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The Creative Edge

Winning the digital shelf: How AI is reshaping ecommerce content, attention & conversion

Episode 004
The Creative Edge

Why understanding people is harder than ever (despite all the data) 

Episode 003
The Creative Edge

Empathy in the age of AI: Bringing the human element to technology 

Episode 002
The Creative Edge

Building brands that last: The commercial case for creative assets

Episode 001
The Creative Edge

A new era for creative effectiveness

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