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23 August, 2024
The Role of Consumer Insights and Analytics in Modern Advertising
Remember when advertising was all about catchy jingles and prime-time TV slots? For better or worse (probably for the better), those days are long gone. Today's Madison Avenue wizards are much more focused on the details of consumer insights and...
3 May, 2024
Why Attention Metrics Are the Future of Digital Advertising
The methods we use to figure out if a digital ad is doing its job have changed in recent years. We're stepping into a new phase with attention metrics–the latest tools in our digital marketing toolkit that help us understand not just if an ad is...
5 March, 2024
Retail Media Trends 2025 - Predictions for CPG Companies
The rise of retail media networks has been the biggest story in CPG marketing over the past few years. Major retailers have turned their websites and apps into sophisticated advertising platforms, changing how brands connect with shoppers. Now in...
22 February, 2024
Effective Emotional Resonance in CPG Advertising
For the consumer-packaged goods (CPG) industry, it’s not enough to produce value products. The value has to be effectively communicated to the end consumer. More importantly, the messaging within your advertising needs to resonate with consumers and...
23 January, 2024
The Evolution of Out Of Home Advertising: From Billboards to Digital Screens
The world of advertising moves significantly quickly and it is within highly competitive markets, which means creative professionals need to think outside the box. Literally – outside of the four walls of consumers’ residences to capture their...
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