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19 December, 2025
Advent Calendars: Why Design Clarity Matters
Advent Calendars Are High-Stakes Creative Assets: Why Design Clarity Matters By Kate Nunan, Principal Customer Success Manager, Dragonfly AI Advent calendars used to be simple: a bit of chocolate, a countdown to Christmas, and a familiar fixture...
26 September, 2025
The Ultimate Guide to CPG Marketing: Strategies, Trends & Examples
The consumer packaged goods industry is in the middle of a seismic shift that's making traditional marketing playbooks obsolete. The global CPG market is projected to rise from $3.45 trillion in 2025 to $4.24 trillion by 2030, growing at a CAGR of...
23 July, 2025
CRO Examples: Dragonfly AI in Action
Conversion rate optimization lives and dies by understanding customer attention. Dragonfly AI makes that easier, using visual analytics to show exactly what people see, and what they overlook. Here’s how some brands have used Dragonfly to sharpen...
3 January, 2025
Five Pricing Moves for CPG Brands During a Cost-of-Living Crisis
In today’s cost-of-living crisis, Consumer Packaged Goods (CPG) companies face mounting pressure from all sides. Rising costs for raw materials, labor, and transportation are cutting into profit margins, while consumers are becoming more cautious...
23 December, 2024
25 Key Advertising Metrics All Digital Marketers Should Track
Did you know businesses spend over $600 billion annually on digital advertising? Yet, nearly 47% of marketers struggle to measure their ROI effectively. Advertising performance metrics offer valuable insights into campaign performance and help...
2 December, 2024
Persuasive Advertising in CPG Examples, Strategies, and Insights
Every brand is fighting for attention in the fast-paced world of Consumer-Packaged Goods (CPG). But capturing that attention is just the first step—what truly makes a difference is crafting ads that don’t just look good but make people want to buy.
25 November, 2024
Achieving Cohesiveness Across Brand Activation
Many retail brands look amazing on Instagram but fall flat in their actual stores. Their social media might pop with bright colors and bold designs, while their physical spaces feel corporate and dull. It’s a common problem, and this disconnect...
19 November, 2024
Optimizing Ad Spend with AI for Higher ROI
Advertisers are turning to AI to squeeze more value from their ad budgets. AI tools now have the capability across pretty much everything from audience targeting to creative testing. But getting real ROI returns requires knowing which AI features...
13 November, 2024
Predictive Analytics for Creative Effectiveness in CPG Advertising
How can CPG brands cut through the noise and grab attention in today’s crowded ad space? Increasing competition and rapid change cycles force brands to spend astronomical resources on advertising. In 2024 alone, CPG companies have spent over $48...
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