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5 July, 2023
The Role of AI in CPG: Setting the Industry Up for the Future
The Consumer-Packaged Goods (CPG) market is growing by a CAGR of 3.5%. It is in the thousand-billion ballpark of annual revenue and the big brands are getting even bigger. The industry is shifting and evolving. In 2023 so far, we have already seen...
19 May, 2023
CPG Creative Innovations in Business
Like many industries, brands operating within consumer-packaged goods (CPG) are open to change. Over the last few years, they've had to evolve to meet the needs of modern-day consumers. The days of mass marketing and distribution designed to get...
3 March, 2023
How to Ensure Brand Consistency
What do Nike, Dove and Virgin have in common? Three completely different brands, with completely different products, across completely different markets.The one thing they share is brand consistency.You instantly recognize their branding regardless...
3 January, 2023
Unpacking 'good design' through Visual Hierarchy
The level of online competition has heated up substantially with many more brands investing in D2C than ever before. Creative assets are constantly fighting for consumer attention which is why placement, choice of messaging, and visual design are so...
3 January, 2023
Drive Sales with Shopper Marketing Technology
82% of buying decisions are made at the point of sale (POPAI, 2018). This makes every single shopper’s experience critical to your brand’s bottom line. This is where shopper marketing comes in. Shopper marketing is a strategic way to engage...
20 December, 2022
Top 5 Benefits of Heatmaps
AI-driven predictive visual analytics is changing the game, empowering brands to optimize their campaigns by leveraging the power of AI. Heatmaps offer brands insight about attention; where will consumer attention be within the first 2 seconds, for...
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