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3 November, 2026
Olipop built the prebiotic soda category – can Aapa's UK debut win on shelf?
In the US, 'better-for-you' soda has gone from a wellness niche to a multi-billion-dollar supermarket fixture. Olipop and its sister brand Poppi created the category almost from nothing, and legacy giants are still racing to catch up. Now that same...
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20 December, 2022
Top 5 Benefits of Heatmaps
AI-driven predictive visual analytics is changing the game, empowering brands to optimize their campaigns by leveraging the power of AI. Heatmaps offer brands insight about attention; where will consumer attention be within the first 2 seconds, for...
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