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14 October, 2026
Attention has a science. It's time the industry had a standard
Much of the conversation at Connected Commerce Summit London 2026 was about winning the digital shelf: being found, ranked and recommended. It's the right priority. But every route to purchase ends at the same place, a shopper looking at a pack, and...

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20 December, 2022
Top 5 Benefits of Heatmaps
AI-driven predictive visual analytics is changing the game, empowering brands to optimize their campaigns by leveraging the power of AI. Heatmaps offer brands insight about attention; where will consumer attention be within the first 2 seconds, for...

Explore our podcast

Episode 007
The Creative Edge

The trust problem with marketing claims

Episode 006
The Creative Edge

From AI hype to operational reality: What marketers need to do next

Episode 005
The Creative Edge

Winning the digital shelf: How AI is reshaping ecommerce content, attention & conversion

Episode 004
The Creative Edge

Why understanding people is harder than ever (despite all the data) 

Episode 003
The Creative Edge

Empathy in the age of AI: Bringing the human element to technology 

Episode 002
The Creative Edge

Building brands that last: The commercial case for creative assets

Episode 001
The Creative Edge

A new era for creative effectiveness

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