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Latest blogs
20 July, 2026
AI hype is fading fast – now the harder work begins
Marketing doesn't have an AI problem anymore. It has an AI readiness problem. That's not obvious from how the industry talks about itself. Every year, the conversation at Cannes Lions tells you something about where an industry really is, and this...
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26 February, 2026
From shelf confusion to shelf confidence: When insight actually changes the pack
Premium shelves are crowded, competitive, and full of choice. But in few categories is the challenge as pronounced as single malt whisky. High price points, heavy use of cartons, and a sea of similar-looking brands often create uncertainty,...
19 December, 2025
Advent Calendars: Why Design Clarity Matters
Advent Calendars Are High-Stakes Creative Assets: Why Design Clarity Matters By Kate Nunan, Principal Customer Success Manager, Dragonfly AI Advent calendars used to be simple: a bit of chocolate, a countdown to Christmas, and a familiar fixture...
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