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The latest thinking on creative effectiveness, marketing trends,
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Latest blogs
We got tired of brands guessing what consumers would notice. So we built Dragonfly AI
We did not set out to build a company that predicts how a piece of creative will actually land with consumers before it ever goes live. Ten years ago, that sentence would have meant nothing to any of us. Today, I'm co-founder and CEO of Dragonfly AI
Discover how Dragonfly AI can help you boost creative performance
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From shelf confusion to shelf confidence: When insight actually changes the pack
Premium shelves are crowded, competitive, and full of choice. But in few categories is the challenge as pronounced as single malt whisky. High price points, heavy use of cartons, and a sea of similar-looking brands often create uncertainty,...
Advent Calendars: Why Design Clarity Matters
Advent Calendars Are High-Stakes Creative Assets: Why Design Clarity Matters By Kate Nunan, Principal Customer Success Manager, Dragonfly AI Advent calendars used to be simple: a bit of chocolate, a countdown to Christmas, and a familiar fixture...
Explore our podcast
Episode 006
The Creative Edge
From AI hype to operational reality: What marketers need to do next
Episode 005
The Creative Edge
Winning the digital shelf: How AI is reshaping ecommerce content, attention & conversion
Episode 004
The Creative Edge
Why understanding people is harder than ever (despite all the data)
Episode 003
The Creative Edge
Empathy in the age of AI: Bringing the human element to technology
Episode 002
The Creative Edge
Building brands that last: The commercial case for creative assets
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