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27 August, 2025
E-commerce Testing Beyond A/B: Faster Paths to Higher Conversions
A/B testing has acted as the comfort blanket of e-commerce for decades. Swap a headline, tweak a button, and wait for the traffic to tell you who’s right. But patience is expensive, and the insights can be paper-thin. A new breed of AI-driven...
27 August, 2025
The Best AI Tools for E-Commerce in 2025
AI is changing how e-commerce brands operate. The AI tools for e-commerce available now are smarter and easier to use than ever before. The e-commerce sector's adoption of AI is projected to have a CAGR of 24.34% until 2034, with a total market...
28 March, 2025
How Leading UK Retailers Are Using Creative to Capture Attention This Mother’s Day 2025
In the UK, Mother’s Day spending is forecast to hit £2.4 billion, a 5% increase from last year. YouGov did a survey to find out how British adults will be gifting on the day and found that 34% would default to flowers, 22% would gift chocolates...
10 February, 2025
Ecommerce Conversion Rate Optimization Guide
Your conversion rate defines your ecommerce success. It’s the percentage of visitors who take action. Whether customers make a purchase, sign up, or engage with your site, the conversion rate shows how effectively your online store turns visitors...
10 February, 2025
Dragonfly AI vs Vizit: Which AI-Powered Creative Intelligence Platform is Right for You?
Optimizing creative assets for maximum consumer engagement has never been more critical. AI driven creative testing is the solution for most brands to test their visual assets at every stage of the process across eCommerce, advertising, instore, and...
31 January, 2025
Ecommerce Engagement Strategies - Methods & Examples
Running an online store means competing with thousands of other retailers for customer attention. The stores that win don't rest on their laurels, relying only on sales and ads. They build real connections and focus on every part of the experience,...
25 November, 2024
Achieving Cohesiveness Across Brand Activation
Many retail brands look amazing on Instagram but fall flat in their actual stores. Their social media might pop with bright colors and bold designs, while their physical spaces feel corporate and dull. It’s a common problem, and this disconnect...
8 November, 2024
The Role of AI in Crafting Winning A+ Content and Hero Images
Capturing shoppers' attention online is harder than ever. That's where A+ content and hero images come in as a way to help brands on Amazon and beyond. A+ content gives you rich product descriptions and eye-catching layouts, while hero images are...
8 November, 2024
Using AI-Powered Heatmaps to Optimize Website Design
AI-powered heatmaps are changing how we design websites. They provide more data to show you where people click, scroll, and look on your pages. This helps make sites easier to use and gets more people to buy or sign up. Here, we show you how using...
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