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2 January, 2024
How are Shoppable Ads Redefining eCommerce?
Shoppable ads are starting to become commonplace, with a sweet little surge at the best possible time to make shopping even easier – Christmas. These interactive ads give consumers the power to buy products directly from ads without leaving the...
20 December, 2023
What Is Digital Shelf Optimization? Strategies For Success
Digital shelf optimization is about making your products easier to find and more compelling to buy on online retail platforms. That could mean improving images, titles, pricing, or descriptions, but increasingly, it’s about how those elements...
18 December, 2023
A Step-by-Step Conversion Testing Framework for CPG Ecommerce Websites
Conversion rate optimization (CRO) can give consumer packaged goods (CPG) brands operating in the e-commerce space a competitive edge. With structured conversion testing, you can uncover opportunities to convert more site visitors into paying...
4 December, 2023
Craft Persuasive Marketing Campaigns with Consumer Insights and Psychographics
In the intensely competitive business environment, crafting persuasive marketing campaigns is crucial for businesses to grow. However, many of these marketing campaigns fail to achieve the intended outcomes due to a lack of a consumer-centric...
21 November, 2023
Why Insights Teams Need Visual Creative Testing in Today's Market
The best insights teams are at the forefront of trends, and they do this through creative testing. Through the use of AI tools like predictive heatmaps, they can explore consumer psychology to get a better understanding of what makes people tick. ...
2 November, 2023
AI Creative Testing: Balancing Design Elements for Maximum Engagement
Balance in design refers to the distribution of visual elements to yield a sense of harmony, wholeness, and viewer satisfaction. According to research, the human brain processes images 60,000 times faster than text, while 90% of information...
17 October, 2023
From Data to Dollars: Maximizing ROI with Heatmap Insights
In the world of advertising, eCommerce, and retail, common challenges like low conversion rates, cart abandonment, product placement dilemmas, in-store layout optimization, and user experience friction persist. Attention heat maps allow you to map...
16 October, 2023
The Art of Point-of-Sale Displays : Captivating Shopper Attention in Retail
The retail industry thrives on capturing a shopper's attention. At the heart of this lies point-of-sale (POS) displays. They are the silent salespeople guiding the shopper's journey. When used correctly, they have the power to increase a shopper’s...
27 September, 2023
Cognitive Psychology Marketing: From Perception to Purchase
Ever noticed how you instantly recognize a McDonald's jingle or recall Nike’s ‘Just Do It’ slogan? That’s not by accident—it’s cognitive marketing at work. By leveraging cognitive psychology and AI marketing, brands influence perception, memory,...
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