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18 January, 2023
What is Predictive Visual Analytics
The competition for consumer attention is saturated. The average person is barraged with 1,700 banner adverts online per month, but they see only half of them. Brands are using cutting-edge predictive visual analytics tools to win the competition...
3 January, 2023
Attention Economy and Technology
Since the inception of the internet, the digital world has been overwhelmed by content designed to capture the consumers' attention and keep them engaged. With so many stimulants around, focusing on a single entity becomes challenging. Marketers...
3 January, 2023
How to Use AI in Design
Beauty is in the eye of the beholder, and there are countless design examples that capture the imagination. From simple designs like Apple’s iconic products to culturally inspired creations, everything we see has been designed with purpose. Now, AI...
3 January, 2023
Unpacking 'good design' through Visual Hierarchy
The level of online competition has heated up substantially with many more brands investing in D2C than ever before. Creative assets are constantly fighting for consumer attention which is why placement, choice of messaging, and visual design are so...
20 December, 2022
Top 5 Benefits of Heatmaps
AI-driven predictive visual analytics is changing the game, empowering brands to optimize their campaigns by leveraging the power of AI. Heatmaps offer brands insight about attention; where will consumer attention be within the first 2 seconds, for...
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