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19 July, 2023
How To Create Effective Visual Hierarchy
Visual hierarchy is an invaluable component of any successful design, be it a website, product packaging, or advertisement. But what exactly is visual hierarchy, and how can you utilize it effectively? What is visual hierarchy? Nothing is by chance...
19 May, 2023
Why Predictive Analytics is Important
What is Predictive Analytics? Over the last 5 decades, predictive analytics have become pivotal as a decision-making tool, but its initial conception reaches back much further. It all began back in 1689 with Lloyd’s of London insurance market....
19 May, 2023
Attention Driven Funnel for Marketers
The greatest asset any company can have is insights about its customers. Whether you are a global conglomerate or a brand-new start-up. The more you know, the better you can position your brand. Consumer buying behavior often shapes how companies...
19 May, 2023
7 Benefits of Creative Intelligence for Insights Teams
When you work in insights, you are tasked with effectively positioning the brand based largely on trends and innovation. Most large CPG roles will come with an intense amount of pressure when it comes to deadlines and expectations on deliverables. ...
19 May, 2023
Attention vs Awareness in a Busy Landscape
The digital age has given brands the ability to sell to anyone, anywhere. This, coupled with the shift in buying behavior over the last few years, has meant that competition has become not only more saturated, but greater. It's the consumer...
16 May, 2023
Evolution of Marketing in Analytics
Marketing has evolved over the decades. The impact, influence, and value marketing activities generate have increased with new advances in technology and innovations in strategy. More importantly, advancements in data science have merged with...
10 May, 2023
What are Visual Cues?
The Definition of Visual Cues Visual cues are an intrinsic part of communication and are used to convey meaning and information by engaging the sensory cortex dedicated to human vision. Visual cues come in many forms, including body language,...
13 April, 2023
Predictive Heatmap vs Descriptive - Which is Right for Your Website Analysis?
Heat maps provide a powerful insight into what happens when someone engages with your website or content. As part of an analytics tool, heatmaps can provide you with insight on how your content is performing, allowing you to make data-driven...
3 March, 2023
How to Ensure Brand Consistency
What do Nike, Dove and Virgin have in common? Three completely different brands, with completely different products, across completely different markets.The one thing they share is brand consistency.You instantly recognize their branding regardless...
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