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11 November, 2026
New packaging rules are coming. Who is designing for attention?
A pack is a fixed surface. Every brand has the same few square centimetres to win a shopper's attention, and over the next few years regulation and industry standards will ask for more of that space than ever before. There is no single law about QR...
5 November, 2026
Pre-launch packaging testing for UK CPG brands
Packaging design testing before launch checks whether a new pack will be seen on shelf, understood at a glance, and remembered and felt the right way – while there is still time to change it. For UK CPG brands, the most efficient approach is to...
3 November, 2026
Olipop built the prebiotic soda category – can Aapa's UK debut win on shelf?
In the US, 'better-for-you' soda has gone from a wellness niche to a multi-billion-dollar supermarket fixture. Olipop and its sister brand Poppi created the category almost from nothing, and legacy giants are still racing to catch up. Now that same...
28 October, 2026
Better packaging needs smarter testing, not more of it
Last month, I looked at what a modest shift in testing volume is worth. The question I've been asked since is the practical one: how do you actually get there, and what does good packaging look like when you do? It starts with understanding how the...
21 October, 2026
What is attention prediction, and how does it work?
A shopper scans a UK supermarket shelf in a matter of seconds. A social feed moves even faster. Before any piece of creative can be remembered, felt, or acted on, it first has to be seen – and most of it isn't. Attention prediction is the branch of...
14 October, 2026
Attention has a science. It's time the industry had a standard
Much of the conversation at Connected Commerce Summit London 2026 was about winning the digital shelf: being found, ranked and recommended. It's the right priority. But every route to purchase ends at the same place, a shopper looking at a pack, and...
7 October, 2026
Best creative testing tools for UK brands: how to compare your options
UK marketing and insight teams are testing more creative than ever, but research budgets are under real pressure. The IPA's Q2 2026 Bellwether Report found market research budgets cut by a net balance of –4.1%, following an even steeper –8.5% cut...
30 September, 2026
AI-powered creative testing vs traditional eye tracking
AI-powered creative testing predicts attention, memory and emotion directly from a creative asset in minutes, without recruiting a single participant. Traditional eye tracking measures real people's gaze using hardware or a webcam panel, typically...
23 September, 2026
The maths behind cutting your testing spend by a third
Shift 30% of a year's testing volume from panel and eye-tracking studies to Dragonfly AI, and on a typical enterprise contract that's £295,800 back in the marketing budget – 1.6 times the value of the contract itself. Shift a more modest 10%, and...
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