.svg){kind=small}
28 April, 2026
What is visual attention AI in marketing?
What is visual attention AI in marketing? Visual attention AI in marketing uses artificial intelligence (AI) to predict what people will notice in images and video. It helps brands design creative that captures attention quickly and performs more...
27 April, 2026
What is pre-cognitive response in consumer behaviour?
What is pre-cognitive response in consumer behaviour? Pre-cognitive response in consumer behaviour refers to how people react to visual stimuli before conscious thought occurs. It explains why certain images or adverts capture attention instantly...
21 April, 2026
What is creative testing in advertising?
What is creative testing in advertising? Creative testing in advertising is the process of evaluating ad concepts to determine which versions perform best before launch. It helps brands optimise messaging, design and effectiveness using data rather...
21 April, 2026
What is saliency mapping in marketing?
What is saliency mapping in marketing? Saliency mapping in marketing uses AI and vision science to identify which parts of an image are most likely to attract human attention. It helps brands design creative that stands out instantly by highlighting...
21 April, 2026
What is attention prediction in advertising?
What is attention prediction in advertising? Attention prediction in advertising uses AI models trained on human visual behaviour to forecast where people will look before they consciously process an ad. It enables brands to optimise creative for...
8 April, 2026
Mastering the GenAI ecosystem
For FMCG marketers, generative AI is rapidly shifting from experimentation to expectation. With the market set to grow by over 700% in the next decade, the pressure is on to scale content while maintaining brand consistency and performance. Yet...
9 March, 2026
The Digital Shell – Part 2: Competing for attention in the Easter aisle
A visit to the Easter aisle makes one thing immediately apparent: this is a category driven by scale and spectacle. Larger boxes dominate the shelf, metallic foils reflect the overhead lighting, and structural packaging extends height and width to...
2 March, 2026
The Digital Shell – Part 1: Designing for thumbnail performance
Britain buys between 80–90 million Easter eggs every year, which works out at roughly three per person. It is one of the most competitive seasonal moments in retail, with brands investing heavily in packaging designed to win attention in store. ...
26 February, 2026
From shelf confusion to shelf confidence: When insight actually changes the pack
Premium shelves are crowded, competitive, and full of choice. But in few categories is the challenge as pronounced as single malt whisky. High price points, heavy use of cartons, and a sea of similar-looking brands often create uncertainty,...
Follow us on LinkedIn
For the latest insights on creative
effectiveness
Dragonfly AI
Creative intelligence and optimization