.svg){kind=small}
19 December, 2025
Advent Calendars: Why Design Clarity Matters
Advent Calendars Are High-Stakes Creative Assets: Why Design Clarity Matters By Kate Nunan, Principal Customer Success Manager, Dragonfly AI Advent calendars used to be simple: a bit of chocolate, a countdown to Christmas, and a familiar fixture...
5 December, 2025
Lifting the Lid: The Hidden Differences That Define True Marketing Effectiveness
In an era where every platform claims to optimise creative performance, the real differentiators often sit beneath the surface. Forward-thinking marketers know that genuine creative effectiveness requires more than attractive dashboards or long...
27 August, 2025
E-commerce Testing Beyond A/B: Faster Paths to Higher Conversions
A/B testing has acted as the comfort blanket of e-commerce for decades. Swap a headline, tweak a button, and wait for the traffic to tell you who’s right. But patience is expensive, and the insights can be paper-thin. A new breed of AI-driven...
27 August, 2025
The Best AI Tools for E-Commerce in 2025
AI is changing how e-commerce brands operate. The AI tools for e-commerce available now are smarter and easier to use than ever before. The e-commerce sector's adoption of AI is projected to have a CAGR of 24.34% until 2034, with a total market...
23 July, 2025
CRO Examples: Dragonfly AI in Action
Conversion rate optimization lives and dies by understanding customer attention. Dragonfly AI makes that easier, using visual analytics to show exactly what people see, and what they overlook. Here’s how some brands have used Dragonfly to sharpen...
24 June, 2025
CRO Tools and AB Testing Tools (Including AI Solutions)
If you're in marketing, you've probably heard it a million times: CRO and A/B testing will change your life (or at least your conversion rates). But with so many tools out there – from classic split-testing software to the shiny new AI solutions –...
17 June, 2025
The Future of Creative Optimization: Why Connectivity Is the Next Big Leap
In the past, creative optimization for CPG brands often meant iterating after the fact, testing a few campaign variants, then retrofitting learnings into future product launches. But the pace and complexity of today's global marketplace with its...
16 June, 2025
Best Digital Asset Management Software: Top DAM Providers
In 2025, brands are producing more digital content than ever, including social media images, product videos, and campaign banners. As the demand for content grows, having the right digital asset management (DAM) software is essential. Digital asset...
13 June, 2025
The Ultimate Guide to Ad Testing
Advertising isn’t cheap, and the real cost of a bad ad goes far beyond just money. Every day, consumers see thousands of messages, so you have seconds, sometimes less, to stand out, spark interest, and drive action. With attention spans getting...
Follow us on LinkedIn
For the latest insights on creative
effectiveness
Dragonfly AI
Creative intelligence and optimization