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21 April, 2026
What is saliency mapping in marketing?
What is saliency mapping in marketing? Saliency mapping in marketing uses AI and vision science to identify which parts of an image are most likely to attract human attention. It helps brands design creative that stands out instantly by highlighting...
21 April, 2026
What is attention prediction in advertising?
What is attention prediction in advertising? Attention prediction in advertising uses AI models trained on human visual behaviour to forecast where people will look before they consciously process an ad. It enables brands to optimise creative for...
8 April, 2026
Mastering the GenAI ecosystem
For FMCG marketers, generative AI is rapidly shifting from experimentation to expectation. With the market set to grow by over 700% in the next decade, the pressure is on to scale content while maintaining brand consistency and performance. Yet...
9 March, 2026
The Digital Shell – Part 2: Competing for attention in the Easter aisle
A visit to the Easter aisle makes one thing immediately apparent: this is a category driven by scale and spectacle. Larger boxes dominate the shelf, metallic foils reflect the overhead lighting, and structural packaging extends height and width to...
2 March, 2026
The Digital Shell – Part 1: Designing for thumbnail performance
Britain buys between 80–90 million Easter eggs every year, which works out at roughly three per person. It is one of the most competitive seasonal moments in retail, with brands investing heavily in packaging designed to win attention in store. ...
26 February, 2026
From shelf confusion to shelf confidence: When insight actually changes the pack
Premium shelves are crowded, competitive, and full of choice. But in few categories is the challenge as pronounced as single malt whisky. High price points, heavy use of cartons, and a sea of similar-looking brands often create uncertainty,...
19 December, 2025
Advent Calendars: Why Design Clarity Matters
Advent Calendars Are High-Stakes Creative Assets: Why Design Clarity Matters By Kate Nunan, Principal Customer Success Manager, Dragonfly AI Advent calendars used to be simple: a bit of chocolate, a countdown to Christmas, and a familiar fixture...
5 December, 2025
Lifting the Lid: The Hidden Differences That Define True Marketing Effectiveness
In an era where every platform claims to optimise creative performance, the real differentiators often sit beneath the surface. Forward-thinking marketers know that genuine creative effectiveness requires more than attractive dashboards or long...
27 August, 2025
E-commerce Testing Beyond A/B: Faster Paths to Higher Conversions
A/B testing has acted as the comfort blanket of e-commerce for decades. Swap a headline, tweak a button, and wait for the traffic to tell you who’s right. But patience is expensive, and the insights can be paper-thin. A new breed of AI-driven...
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