.svg){kind=small}
3 July, 2026
What are ad attention metrics in marketing?
What are ad attention metrics in marketing? Ad attention metrics measure how effectively an advert captures and holds a viewer's attention. They provide marketers with a more meaningful way to evaluate creative performance than impressions or...
3 July, 2026
What is heatmap analysis for ads?
What is heatmap analysis for ads? Heatmap analysis for ads uses visual overlays to show which areas of an advert are most likely to attract attention. It helps marketers understand how people are expected to view creative and optimise designs before...
3 July, 2026
What is creative effectiveness in advertising?
What is creative effectiveness in advertising? Creative effectiveness in advertising measures how well an ad delivers its intended impact, including attention, engagement and business outcomes. It helps brands understand whether their creative is...
1 July, 2026
The future of packaging isn’t just what’s launched – it’s what gets seen
In today’s retail environment, the challenge for brands is no longer simply getting products to market. It’s getting them noticed. Walk into any store or scroll through any online marketplace and the scale of competition is immediately clear....
28 April, 2026
What is visual attention AI in marketing?
What is visual attention AI in marketing? Visual attention AI in marketing uses artificial intelligence (AI) to predict what people will notice in images and video. It helps brands design creative that captures attention quickly and performs more...
27 April, 2026
What is pre-cognitive response in consumer behaviour?
What is pre-cognitive response in consumer behaviour? Pre-cognitive response in consumer behaviour refers to how people react to visual stimuli before conscious thought occurs. It explains why certain images or adverts capture attention instantly...
21 April, 2026
What is creative testing in advertising?
What is creative testing in advertising? Creative testing in advertising is the process of evaluating ad concepts to determine which versions perform best before launch. It helps brands optimise messaging, design and effectiveness using data rather...
21 April, 2026
What is saliency mapping in marketing?
What is saliency mapping in marketing? Saliency mapping in marketing uses AI and vision science to identify which parts of an image are most likely to attract human attention. It helps brands design creative that stands out instantly by highlighting...
21 April, 2026
What is attention prediction in advertising?
What is attention prediction in advertising? Attention prediction in advertising uses AI models trained on human visual behaviour to forecast where people will look before they consciously process an ad. It enables brands to optimise creative for...
Follow us on LinkedIn
For the latest insights on creative
effectiveness
Dragonfly AI
Creative intelligence and optimization