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19 May, 2023
Attention vs Awareness in a Busy Landscape
The digital age has given brands the ability to sell to anyone, anywhere. This, coupled with the shift in buying behavior over the last few years, has meant that competition has become not only more saturated, but greater. It's the consumer...
16 May, 2023
Evolution of Marketing in Analytics
Marketing has evolved over the decades. The impact, influence, and value marketing activities generate have increased with new advances in technology and innovations in strategy. More importantly, advancements in data science have merged with...
13 April, 2023
Predictive Heatmap vs Descriptive - Which is Right for Your Website Analysis?
Heat maps provide a powerful insight into what happens when someone engages with your website or content. As part of an analytics tool, heatmaps can provide you with insight on how your content is performing, allowing you to make data-driven...
13 April, 2023
What is a Heatmap? How They Work, What They're Used For & Examples
Website heatmaps display website data in graphic form, usually represented by different colors, and generally depict how users engage with different parts of a website. Heatmaps are a valuable tool when it comes to visualizing and understanding how...
23 March, 2023
AI Eye Tracking Technology – What It Is And How It Works
If you’ve ever wondered what your eyes reveal about you, then you might want to learn about eye-tracking technology. It captures where you look, how long you focus, and what you skip past entirely with some serious precision. Recording these...
17 March, 2023
The strategic balance of data and empathy for marketing success
The marketing landscape has undergone a seismic shift in recent years, matching the unique hiatus in our living human history, which has prompted a wholescale global reconsideration with our relationship with one another, with our work/life balance...
3 January, 2023
How to Use AI in Design
Beauty is in the eye of the beholder, and there are countless design examples that capture the imagination. From simple designs like Apple’s iconic products to culturally inspired creations, everything we see has been designed with purpose. Now, AI...
20 December, 2022
Top 5 Benefits of Heatmaps
AI-driven predictive visual analytics is changing the game, empowering brands to optimize their campaigns by leveraging the power of AI. Heatmaps offer brands insight about attention; where will consumer attention be within the first 2 seconds, for...
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