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Latest blogs
28 April, 2026
What is visual attention AI in marketing?
What is visual attention AI in marketing? Visual attention AI in marketing uses artificial intelligence (AI) to predict what people will notice in images and video. It helps brands design creative that captures attention quickly and performs more...
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5 February, 2025
Ensuring Creative Quality at Scale with AI
Marketing teams today are in a race against time. As digital platforms multiply, the appetite for high-quality creative content grows. According to research, 74% of consumers say they are more likely to engage with brands whose content feels...
31 January, 2025
Ecommerce Engagement Strategies - Methods & Examples
Running an online store means competing with thousands of other retailers for customer attention. The stores that win don't rest on their laurels, relying only on sales and ads. They build real connections and focus on every part of the experience,...
27 January, 2025
Data-Driven Decision Making with Creative Intelligence
Now more than ever, marketing teams are under pressure to make smarter, faster decisions to stay competitive. This has led to the rise of data-based decision making, which, when combined with creative intelligence, is completely flipping the...
17 January, 2025
Using Creative Intelligence to Rocket Campaign Success
In the crowded world of digital marketing, cutting through the noise has never been more difficult. With endless content vying for your audience's attention, standing out requires more than just good ideas — it demands smart, data-driven decisions.
3 January, 2025
Five Pricing Moves for CPG Brands During a Cost-of-Living Crisis
In today’s cost-of-living crisis, Consumer Packaged Goods (CPG) companies face mounting pressure from all sides. Rising costs for raw materials, labor, and transportation are cutting into profit margins, while consumers are becoming more cautious...
2 January, 2025
Data-Driven Promotional Strategies: How Marketers Get Results
Marketers no longer need to guess what works in a world where every click, purchase, and interaction generate data. They can analyze, predict, and optimize their every move with powerful tools that transform raw data into actionable strategies,...
23 December, 2024
25 Key Advertising Metrics All Digital Marketers Should Track
Did you know businesses spend over $600 billion annually on digital advertising? Yet, nearly 47% of marketers struggle to measure their ROI effectively. Advertising performance metrics offer valuable insights into campaign performance and help...
19 December, 2024
Can I test everything? A look at Dragonfly AI's versatile capabilities
Testing creative assets used to mean expensive focus groups or waiting weeks for campaign results. But brands need faster, data-backed ways to know if their visuals will grab attention before launch. Dragonfly AI changes this by letting you test...
19 December, 2024
Why data-driven creative decisions outperform gut feel
Every brand wants their creative work to stand out and deliver results. Sure, creative teams have great instincts. But gut feel alone can mean missing opportunities or lead to unpredictable outcomes. That's where data comes in. When you pair...
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