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Latest blogs
21 October, 2026
What is attention prediction, and how does it work?
A shopper scans a UK supermarket shelf in a matter of seconds. A social feed moves even faster. Before any piece of creative can be remembered, felt, or acted on, it first has to be seen – and most of it isn't. Attention prediction is the branch of...
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20 December, 2022
Top 5 Benefits of Heatmaps
AI-driven predictive visual analytics is changing the game, empowering brands to optimize their campaigns by leveraging the power of AI. Heatmaps offer brands insight about attention; where will consumer attention be within the first 2 seconds, for...
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