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Latest blogs
3 July, 2026
What is emotion detection in advertising?
What is emotion detection in advertising? Emotion detection in advertising measures how people are likely to feel when they view an advert or piece of creative. It helps brands understand emotional responses that influence attention, memory and...
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18 December, 2025
The Ultimate Guide to Retail Marketing
Introduction: Retail Marketing Is Being Rewritten Retail marketing is evolving faster than ever. The line between physical and digital shopping grows blurrier by the day, and customer expectations have never been higher. Shoppers move fluidly from...
5 December, 2025
Lifting the Lid: The Hidden Differences That Define True Marketing Effectiveness
In an era where every platform claims to optimise creative performance, the real differentiators often sit beneath the surface. Forward-thinking marketers know that genuine creative effectiveness requires more than attractive dashboards or long...
22 October, 2025
Creative Performance in Marketing: The Complete Guide
Creative performance sounds like marketing jargon, but it boils down to something simple: creative that effectively achieves it's goal, and people actually notice. According to Nielsen, audiences give your ad just a couple of seconds before...
26 September, 2025
The Ultimate Guide to CPG Marketing: Strategies, Trends & Examples
The consumer packaged goods industry is in the middle of a seismic shift that's making traditional marketing playbooks obsolete. The global CPG market is projected to rise from $3.45 trillion in 2025 to $4.24 trillion by 2030, growing at a CAGR of...
27 August, 2025
E-commerce Testing Beyond A/B: Faster Paths to Higher Conversions
A/B testing has acted as the comfort blanket of e-commerce for decades. Swap a headline, tweak a button, and wait for the traffic to tell you who’s right. But patience is expensive, and the insights can be paper-thin. A new breed of AI-driven...
27 August, 2025
The Best AI Tools for E-Commerce in 2025
AI is changing how e-commerce brands operate. The AI tools for e-commerce available now are smarter and easier to use than ever before. The e-commerce sector's adoption of AI is projected to have a CAGR of 24.34% until 2034, with a total market...
23 July, 2025
CRO Examples: Dragonfly AI in Action
Conversion rate optimization lives and dies by understanding customer attention. Dragonfly AI makes that easier, using visual analytics to show exactly what people see, and what they overlook. Here’s how some brands have used Dragonfly to sharpen...
24 June, 2025
CRO Tools and AB Testing Tools (Including AI Solutions)
If you're in marketing, you've probably heard it a million times: CRO and A/B testing will change your life (or at least your conversion rates). But with so many tools out there – from classic split-testing software to the shiny new AI solutions –...
17 June, 2025
The Future of Creative Optimization: Why Connectivity Is the Next Big Leap
In the past, creative optimization for CPG brands often meant iterating after the fact, testing a few campaign variants, then retrofitting learnings into future product launches. But the pace and complexity of today's global marketplace with its...
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