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Latest blogs
20 July, 2026
AI hype is fading fast – now the harder work begins
Marketing doesn't have an AI problem anymore. It has an AI readiness problem. That's not obvious from how the industry talks about itself. Every year, the conversation at Cannes Lions tells you something about where an industry really is, and this...
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21 April, 2026
What is attention prediction in advertising?
What is attention prediction in advertising? Attention prediction in advertising uses AI models trained on human visual behaviour to forecast where people will look before they consciously process an ad. It enables brands to optimise creative for...
9 April, 2026
How does Dragonfly AI compare to Vizit?
Make decisions based on proven performance signals If your team is investing heavily in creative, the challenge is not whether to test – it is how quickly and confidently you can act on insights that actually improve performance. Dragonfly AI and...
8 April, 2026
Mastering the GenAI ecosystem
For FMCG marketers, generative AI is rapidly shifting from experimentation to expectation. With the market set to grow by over 700% in the next decade, the pressure is on to scale content while maintaining brand consistency and performance. Yet...
7 April, 2026
How does Dragonfly AI compare to Neurons?
Make decisions based on proven performance signals If your team is investing heavily in creative, the challenge is not whether to test – it is how quickly and confidently you can act on insights that actually improve performance. Dragonfly AI and...
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