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Latest blogs
28 April, 2026
What is visual attention AI in marketing?
What is visual attention AI in marketing? Visual attention AI in marketing uses artificial intelligence (AI) to predict what people will notice in images and video. It helps brands design creative that captures attention quickly and performs more...
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28 March, 2025
How Leading UK Retailers Are Using Creative to Capture Attention This Mother’s Day 2025
In the UK, Mother’s Day spending is forecast to hit £2.4 billion, a 5% increase from last year. YouGov did a survey to find out how British adults will be gifting on the day and found that 34% would default to flowers, 22% would gift chocolates...
10 February, 2025
Dragonfly AI vs Vizit: Which AI-Powered Creative Intelligence Platform is Right for You?
Optimizing creative assets for maximum consumer engagement has never been more critical. AI driven creative testing is the solution for most brands to test their visual assets at every stage of the process across eCommerce, advertising, instore, and...
5 February, 2025
The Art and Science of Visual Content: Driving Engagement and Results
Did you know that visuals can improve information retention by up to 65%, compared to just 10% for text-only content? Visuals are the most powerful way to capture attention and make an impact. Whether it’s a sleek Instagram Reel, a well-designed...
5 February, 2025
How Psychographics Help Marketers Create More Effective Visual Content
What if you could design content that feels like it was made for each of your customers? That’s the power of psychographics—unlocking insights into what people care about most. By understanding your audience’s values, interests, and motivations, you...
5 February, 2025
Ensuring Creative Quality at Scale with AI
Marketing teams today are in a race against time. As digital platforms multiply, the appetite for high-quality creative content grows. According to research, 74% of consumers say they are more likely to engage with brands whose content feels...
31 January, 2025
Ecommerce Engagement Strategies - Methods & Examples
Running an online store means competing with thousands of other retailers for customer attention. The stores that win don't rest on their laurels, relying only on sales and ads. They build real connections and focus on every part of the experience,...
27 January, 2025
Data-Driven Decision Making with Creative Intelligence
Now more than ever, marketing teams are under pressure to make smarter, faster decisions to stay competitive. This has led to the rise of data-based decision making, which, when combined with creative intelligence, is completely flipping the...
17 January, 2025
Using Creative Intelligence to Rocket Campaign Success
In the crowded world of digital marketing, cutting through the noise has never been more difficult. With endless content vying for your audience's attention, standing out requires more than just good ideas — it demands smart, data-driven decisions.
3 January, 2025
Five Pricing Moves for CPG Brands During a Cost-of-Living Crisis
In today’s cost-of-living crisis, Consumer Packaged Goods (CPG) companies face mounting pressure from all sides. Rising costs for raw materials, labor, and transportation are cutting into profit margins, while consumers are becoming more cautious...
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