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Latest blogs
3 July, 2026
What is emotion detection in advertising?
What is emotion detection in advertising? Emotion detection in advertising measures how people are likely to feel when they view an advert or piece of creative. It helps brands understand emotional responses that influence attention, memory and...
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23 August, 2024
The Role of Consumer Insights and Analytics in Modern Advertising
Remember when advertising was all about catchy jingles and prime-time TV slots? For better or worse (probably for the better), those days are long gone. Today's Madison Avenue wizards are much more focused on the details of consumer insights and...
20 August, 2024
Customer Loyalty vs Customer Retention What's the Difference
Nearly 65% of a company's business comes from repeat customers. Since over half of your revenue comes from existing customers, you can only imagine the impact customer loyalty and retention have on your business. While the actual meaning of customer...
16 August, 2024
A Guide To A/B Landing Page Testing
Did you know that 60% of businesses report an increase in conversion rates after implementing A/B testing? A landing page is a potential customer's first impression of your brand, and it is important to convert visitors into leads or sales. A/B...
12 August, 2024
Streamlining CPG and Retail Workflows with Robotic Process Automation
Robotic Process Automation (RPA) is making a big splash in the business world, particularly in the consumer packaged goods industry and retail sectors. By automating repetitive tasks, RPA helps companies save time, cut costs, and improve accuracy. ...
12 August, 2024
Designing for Conversions: Guide, Examples & Best Practice
Many websites are losing revenue. It’s not because they lack appeal, but because they’re not strategically designed to convert visitors into customers. If you're investing heavily in driving traffic without optimizing for conversions, you're letting...
19 July, 2024
A Guide for CPG Companies in a Post-Cookie Marketplace
Third-party cookies have been used as a way to effectively spy on users. They are places on the user’s device by a different website via third-party images or ads. Third party cookies act as trackers using the user’s browsing activity to drive...
15 July, 2024
Improving Ecommerce Conversion Rates Through Data-Driven Insights
Your ecommerce conversion rate is quite literally the pulse of your entire online business. It represents the heart beating behind every dollar of revenue generated—the critical swing factor separating anemic bottom lines from disruptive, runaway...
15 July, 2024
Sustainability and Consumer Insights: What CPG Brands Need to Know
78% of consumers consider sustainability as a major purchase factor, which means CPG brands have to go beyond just producing high-quality goods and demonstrate that they are actually doing good. But what exactly are consumers looking for from CPG...
12 July, 2024
The Benefits of Automated Retailing for CPG Brands
Automated retailing is now gaining traction. Brands use AI (artificial intelligence) and other advanced technologies to streamline operations and improve the shopping experience. Statista shows that the global retail automation market will grow...
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