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Latest blogs
28 April, 2026
What is visual attention AI in marketing?
What is visual attention AI in marketing? Visual attention AI in marketing uses artificial intelligence (AI) to predict what people will notice in images and video. It helps brands design creative that captures attention quickly and performs more...
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16 September, 2024
Using AI To Optimize Your Retail Store Layout
Have you ever walked into a store and felt instantly disoriented, unsure of where to find what you need? Or perhaps you've been captivated by a store's layout, drawn in by a carefully created flow of aisles and enticing product displays? This is the...
13 September, 2024
The Ultimate Guide to Retail Store Analytics
If you want to make sure your retail store is performing at its best, understanding and using retail store analytics is critical. Retail store analytics involves gathering and analyzing data to get a clearer picture of your customers, optimize your...
27 August, 2024
Using AI To Improve Customer Experience
Advancements in technology are offering companies opportunities to improve their customer experience. A report by NewVantage Partners shows that around 99% of Fortune 1000 companies are investing in AI. AI tools are helping companies offer more...
23 August, 2024
The Role of Consumer Insights and Analytics in Modern Advertising
Remember when advertising was all about catchy jingles and prime-time TV slots? For better or worse (probably for the better), those days are long gone. Today's Madison Avenue wizards are much more focused on the details of consumer insights and...
20 August, 2024
Customer Loyalty vs Customer Retention What's the Difference
Nearly 65% of a company's business comes from repeat customers. Since over half of your revenue comes from existing customers, you can only imagine the impact customer loyalty and retention have on your business. While the actual meaning of customer...
16 August, 2024
A Guide To A/B Landing Page Testing
Did you know that 60% of businesses report an increase in conversion rates after implementing A/B testing? A landing page is a potential customer's first impression of your brand, and it is important to convert visitors into leads or sales. A/B...
12 August, 2024
Streamlining CPG and Retail Workflows with Robotic Process Automation
Robotic Process Automation (RPA) is making a big splash in the business world, particularly in the consumer packaged goods industry and retail sectors. By automating repetitive tasks, RPA helps companies save time, cut costs, and improve accuracy. ...
12 August, 2024
Designing for Conversions: Guide, Examples & Best Practice
Many websites are losing revenue. It’s not because they lack appeal, but because they’re not strategically designed to convert visitors into customers. If you're investing heavily in driving traffic without optimizing for conversions, you're letting...
19 July, 2024
A Guide for CPG Companies in a Post-Cookie Marketplace
Third-party cookies have been used as a way to effectively spy on users. They are places on the user’s device by a different website via third-party images or ads. Third party cookies act as trackers using the user’s browsing activity to drive...
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