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Latest blogs
20 July, 2026
AI hype is fading fast – now the harder work begins
Marketing doesn't have an AI problem anymore. It has an AI readiness problem. That's not obvious from how the industry talks about itself. Every year, the conversation at Cannes Lions tells you something about where an industry really is, and this...
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12 July, 2024
The Benefits of Automated Retailing for CPG Brands
Automated retailing is now gaining traction. Brands use AI (artificial intelligence) and other advanced technologies to streamline operations and improve the shopping experience. Statista shows that the global retail automation market will grow...
24 June, 2024
What Is User-Centered Design? Guide, Benefits, & Examples
Data shows that user-centric designs increase engagement rates with users and result in more conversions and sales. Whether you’re designing a website's landing page, a physical product, or even a billboard ad, you cannot afford to ignore...
24 June, 2024
Insight-Driven Customer Journey Mapping for CPG
Customer journey mapping is broken. The old way of visualizing the path to purchase as a neat funnel doesn't cut it anymore for CPG brands. Consumers today hop across a chaotic web of digital touchpoints and real-world moments that aren't so easily...
24 June, 2024
What is Technology Integration? Exploring Its Role in AI-Driven Creative Effectiveness
77% of marketers are planning to increase their artificial intelligence (AI) usage. But 59% of organizations are finding integrating technology systems a significant challenge. Technology integration is the process of connecting your tech stack and...
24 June, 2024
Optimizing In-Store Advertising with Predictive Insights
Despite the rise of e-commerce, physical stores are far from extinct. Statistics show that 94% of customers still shop in brick-and-mortar stores, and these stores generated around $6.22 trillion in the U.S. alone in 2023. But with competition...
17 June, 2024
How Challenger Brands in CPG Are Winning with D2C Strategies
Challenger brands in the Consumer Packaged Goods (CPG) sector have been shaking things up with direct-to-consumer (DTC) strategies. But what exactly defines a challenger brand, and why are DTC strategies so crucial? Challenger brands are companies...
28 May, 2024
Supercharging Growth Through Retail Analytics
In retail, data isn't just numbers—it's the edge over your competition. Retail analytics takes this data and turns it into a powerful tool that can drive significant growth and smarter decision-making. Whether you run a small shop or a big...
28 May, 2024
The Art and Science of Product Placement in Popular Culture
Lights. Camera. (Product) Placement. Have you ever heard of the actress Nestle? Probably not, but you have definitely seen or heard the popular CPG brand mentioned on set. Do you remember the episode of Friends called “The One About Phoebe’s Cookies
28 May, 2024
How Can Digital Signage Transform In-Store Advertising for CPG
Capturing the fleeting attention of shoppers has never been more important—or challenging—for brands operating in the world of consumer-packaged goods (CPG). With the sheer volume of choices and aggressive promotions saturating today's retail...
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