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Latest blogs
26 August, 2026
The problem with measuring emotional response in advertising
Every creative review ends the same way: someone says an ad 'feels right', everyone nods, and the campaign goes live. Emotion is treated as the one part of creative effectiveness too subjective to measure – a matter of taste, settled by instinct. ...
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12 August, 2024
Designing for Conversions: Guide, Examples & Best Practice
Many websites are losing revenue. It’s not because they lack appeal, but because they’re not strategically designed to convert visitors into customers. If you're investing heavily in driving traffic without optimizing for conversions, you're letting...
19 July, 2024
A Guide for CPG Companies in a Post-Cookie Marketplace
Third-party cookies have been used as a way to effectively spy on users. They are places on the user’s device by a different website via third-party images or ads. Third party cookies act as trackers using the user’s browsing activity to drive...
15 July, 2024
Improving Ecommerce Conversion Rates Through Data-Driven Insights
Your ecommerce conversion rate is quite literally the pulse of your entire online business. It represents the heart beating behind every dollar of revenue generated—the critical swing factor separating anemic bottom lines from disruptive, runaway...
15 July, 2024
Sustainability and Consumer Insights: What CPG Brands Need to Know
78% of consumers consider sustainability as a major purchase factor, which means CPG brands have to go beyond just producing high-quality goods and demonstrate that they are actually doing good. But what exactly are consumers looking for from CPG...
12 July, 2024
The Benefits of Automated Retailing for CPG Brands
Automated retailing is now gaining traction. Brands use AI (artificial intelligence) and other advanced technologies to streamline operations and improve the shopping experience. Statista shows that the global retail automation market will grow...
24 June, 2024
What Is User-Centered Design? Guide, Benefits, & Examples
Data shows that user-centric designs increase engagement rates with users and result in more conversions and sales. Whether you’re designing a website's landing page, a physical product, or even a billboard ad, you cannot afford to ignore...
24 June, 2024
Insight-Driven Customer Journey Mapping for CPG
Customer journey mapping is broken. The old way of visualizing the path to purchase as a neat funnel doesn't cut it anymore for CPG brands. Consumers today hop across a chaotic web of digital touchpoints and real-world moments that aren't so easily...
24 June, 2024
What is Technology Integration? Exploring Its Role in AI-Driven Creative Effectiveness
77% of marketers are planning to increase their artificial intelligence (AI) usage. But 59% of organizations are finding integrating technology systems a significant challenge. Technology integration is the process of connecting your tech stack and...
24 June, 2024
Optimizing In-Store Advertising with Predictive Insights
Despite the rise of e-commerce, physical stores are far from extinct. Statistics show that 94% of customers still shop in brick-and-mortar stores, and these stores generated around $6.22 trillion in the U.S. alone in 2023. But with competition...
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