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Latest blogs
28 April, 2026
What is visual attention AI in marketing?
What is visual attention AI in marketing? Visual attention AI in marketing uses artificial intelligence (AI) to predict what people will notice in images and video. It helps brands design creative that captures attention quickly and performs more...
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28 May, 2024
The Art and Science of Product Placement in Popular Culture
Lights. Camera. (Product) Placement. Have you ever heard of the actress Nestle? Probably not, but you have definitely seen or heard the popular CPG brand mentioned on set. Do you remember the episode of Friends called “The One About Phoebe’s Cookies
28 May, 2024
How Can Digital Signage Transform In-Store Advertising for CPG
Capturing the fleeting attention of shoppers has never been more important—or challenging—for brands operating in the world of consumer-packaged goods (CPG). With the sheer volume of choices and aggressive promotions saturating today's retail...
20 May, 2024
A Guide to Grid Layouts in Web Design
Web designers spent years wrestling with the chaos of building functional yet visually-pleasing page layouts. Traditional methods like floating elements and inline positioning caused as many headaches as they solve, and contents break free of their...
20 May, 2024
A Guide to Mobile App Heatmaps
The average mobile in-app purchase conversion rate is around 13%. So, improving the mobile app experience to increase usage, retention, and conversions is critical for a successful mobile app design. A mobile app heatmap tool collects data from...
13 May, 2024
What is Data-Driven Design? Definition, Guide & Examples
Gone are the days of designing based on gut feelings or what looks cool. Now, it's all about data – the real deal on how people actually interact with your creations. Data-driven design is like a key that unlocks the door and allows one to look at...
3 May, 2024
Why Attention Metrics Are the Future of Digital Advertising
The methods we use to figure out if a digital ad is doing its job have changed in recent years. We're stepping into a new phase with attention metrics–the latest tools in our digital marketing toolkit that help us understand not just if an ad is...
23 April, 2024
How is Predictive AI Transforming Industries?
Industrial sectors across the world have seen a transformative impact with the rise of AI. Consider how in 2023 alone, a diverse range of industries saw massive revenue growth driven by innovations in AI. According to reports, the high-tech sector...
23 April, 2024
Steps to Overcome AI Adoption Challenges in Enterprises
Over 50% of companies with 5,000 or more employees have used AI, which has increased to 60% for companies with 10,000 or more employees. In McKinsey’s State of AI Report, 60% of respondents said their organization currently uses AI in at least one...
16 April, 2024
The Evolution of Data Visualization: What’s New and What’s Next?
If you’re thinking: “data visualization, what the heck is that?” you aren’t the only one. But its definition is simpler than it sounds. It’s all about turning numbers and data into pictures, graphs, or other visuals that are much easier to...
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