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Latest blogs
26 August, 2026
The problem with measuring emotional response in advertising
Every creative review ends the same way: someone says an ad 'feels right', everyone nods, and the campaign goes live. Emotion is treated as the one part of creative effectiveness too subjective to measure – a matter of taste, settled by instinct. ...
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17 June, 2024
How Challenger Brands in CPG Are Winning with D2C Strategies
Challenger brands in the Consumer Packaged Goods (CPG) sector have been shaking things up with direct-to-consumer (DTC) strategies. But what exactly defines a challenger brand, and why are DTC strategies so crucial? Challenger brands are companies...
28 May, 2024
Supercharging Growth Through Retail Analytics
In retail, data isn't just numbers—it's the edge over your competition. Retail analytics takes this data and turns it into a powerful tool that can drive significant growth and smarter decision-making. Whether you run a small shop or a big...
28 May, 2024
The Art and Science of Product Placement in Popular Culture
Lights. Camera. (Product) Placement. Have you ever heard of the actress Nestle? Probably not, but you have definitely seen or heard the popular CPG brand mentioned on set. Do you remember the episode of Friends called “The One About Phoebe’s Cookies
28 May, 2024
How Can Digital Signage Transform In-Store Advertising for CPG
Capturing the fleeting attention of shoppers has never been more important—or challenging—for brands operating in the world of consumer-packaged goods (CPG). With the sheer volume of choices and aggressive promotions saturating today's retail...
20 May, 2024
A Guide to Grid Layouts in Web Design
Web designers spent years wrestling with the chaos of building functional yet visually-pleasing page layouts. Traditional methods like floating elements and inline positioning caused as many headaches as they solve, and contents break free of their...
20 May, 2024
A Guide to Mobile App Heatmaps
The average mobile in-app purchase conversion rate is around 13%. So, improving the mobile app experience to increase usage, retention, and conversions is critical for a successful mobile app design. A mobile app heatmap tool collects data from...
13 May, 2024
What is Data-Driven Design? Definition, Guide & Examples
Gone are the days of designing based on gut feelings or what looks cool. Now, it's all about data – the real deal on how people actually interact with your creations. Data-driven design is like a key that unlocks the door and allows one to look at...
3 May, 2024
Why Attention Metrics Are the Future of Digital Advertising
The methods we use to figure out if a digital ad is doing its job have changed in recent years. We're stepping into a new phase with attention metrics–the latest tools in our digital marketing toolkit that help us understand not just if an ad is...
23 April, 2024
How is Predictive AI Transforming Industries?
Industrial sectors across the world have seen a transformative impact with the rise of AI. Consider how in 2023 alone, a diverse range of industries saw massive revenue growth driven by innovations in AI. According to reports, the high-tech sector...
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