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Latest blogs
3 July, 2026
What is emotion detection in advertising?
What is emotion detection in advertising? Emotion detection in advertising measures how people are likely to feel when they view an advert or piece of creative. It helps brands understand emotional responses that influence attention, memory and...
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20 May, 2024
A Guide to Mobile App Heatmaps
The average mobile in-app purchase conversion rate is around 13%. So, improving the mobile app experience to increase usage, retention, and conversions is critical for a successful mobile app design. A mobile app heatmap tool collects data from...
13 May, 2024
What is Data-Driven Design? Definition, Guide & Examples
Gone are the days of designing based on gut feelings or what looks cool. Now, it's all about data – the real deal on how people actually interact with your creations. Data-driven design is like a key that unlocks the door and allows one to look at...
3 May, 2024
Why Attention Metrics Are the Future of Digital Advertising
The methods we use to figure out if a digital ad is doing its job have changed in recent years. We're stepping into a new phase with attention metrics–the latest tools in our digital marketing toolkit that help us understand not just if an ad is...
23 April, 2024
How is Predictive AI Transforming Industries?
Industrial sectors across the world have seen a transformative impact with the rise of AI. Consider how in 2023 alone, a diverse range of industries saw massive revenue growth driven by innovations in AI. According to reports, the high-tech sector...
23 April, 2024
Steps to Overcome AI Adoption Challenges in Enterprises
Over 50% of companies with 5,000 or more employees have used AI, which has increased to 60% for companies with 10,000 or more employees. In McKinsey’s State of AI Report, 60% of respondents said their organization currently uses AI in at least one...
16 April, 2024
The Evolution of Data Visualization: What’s New and What’s Next?
If you’re thinking: “data visualization, what the heck is that?” you aren’t the only one. But its definition is simpler than it sounds. It’s all about turning numbers and data into pictures, graphs, or other visuals that are much easier to...
10 April, 2024
Trends and Technologies Shaping the CPG Industry in 2025
The consumer packaged goods industry is locked in a perpetual flux of change, as technological advancements and shifting consumer behaviors continue to reshape the scene. For brands, adapting to these disruptive forces has never been more important....
8 April, 2024
Testing Your Way to Successful CPG Sponsored Campaigns
Have you noticed “paid post”, “sponsored”, or “promoted” appear when you’re scrolling on social media or searching something? Those phrases are just a few of the many sponsored campaign indicators. While a brand pays for sponsored campaigns –...
3 April, 2024
Using Predictive AI to Craft Winning A+ Content and Hero Images
In the busy world of ecommerce advertising, how you present your products significantly impacts catching and keeping potential customers' attention. As the e-commerce marketplace becomes ever more crowded, the necessity for eye-catching visual...
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