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Latest blogs
28 April, 2026
What is visual attention AI in marketing?
What is visual attention AI in marketing? Visual attention AI in marketing uses artificial intelligence (AI) to predict what people will notice in images and video. It helps brands design creative that captures attention quickly and performs more...
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10 April, 2024
Trends and Technologies Shaping the CPG Industry in 2025
The consumer packaged goods industry is locked in a perpetual flux of change, as technological advancements and shifting consumer behaviors continue to reshape the scene. For brands, adapting to these disruptive forces has never been more important....
8 April, 2024
Testing Your Way to Successful CPG Sponsored Campaigns
Have you noticed “paid post”, “sponsored”, or “promoted” appear when you’re scrolling on social media or searching something? Those phrases are just a few of the many sponsored campaign indicators. While a brand pays for sponsored campaigns –...
3 April, 2024
Using Predictive AI to Craft Winning A+ Content and Hero Images
In the busy world of ecommerce advertising, how you present your products significantly impacts catching and keeping potential customers' attention. As the e-commerce marketplace becomes ever more crowded, the necessity for eye-catching visual...
28 March, 2024
From Bricks-and-Mortar to Digital: Building a Comprehensive Omnichannel Commerce Plan
The world has witnessed a significant shift in the retail industry in recent years. It's no longer just about walking into a store and making a purchase. The entire shopping experience has been transformed. According to a report by Statista, global...
20 March, 2024
The Power of Data Insights in Shaping Next-Gen CPG Products
The Consumer Packaged Goods (CPG) industry is rapidly growing. The leading factor of growth for CPG brands is launching a new product, followed by the second leading growth factor, expanding into new customer segments. In today’s digital world,...
18 March, 2024
Establishing Brand Loyalty with Creative Confidence
Brand loyalty is no longer a luxury in consumer packaged goods (CPG), where shelf space is fiercely contested and attention fleeting. Instead, it's a lifeline. While price fluctuations and promotions might trigger purchases, a brand's emotional...
18 March, 2024
Building Customer-Centric Experiences in CPG with AI
The consumer packaged goods (CPG) industry is entering an exciting new era of innovation driven by artificial intelligence (AI). Brands that effectively leverage AI to deliver personalized, delightful customer experiences will gain a competitive...
18 March, 2024
Data-Led Creative Decision-Making for Market Leaders
Thriving in the highly competitive CPG industry can be challenging for businesses, demanding more than just eye-catching packaging. A well-crafted marketing campaign, a compelling product design, or an innovative brand message can spark consumer...
8 March, 2024
How To Reduce Cognitive Dissonance In Shopper Marketing
Did you know that 90% of shoppers have wanted to return at least one item but kept it anyway? This is a prime example of cognitive dissonance. Cognitive dissonance happens when someone feels uneasy because their actions, like making a purchase,...
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