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19 July, 2023
What Is Creative Automation - Guide, Benefits, Examples
Brands today find it extremely challenging to deliver personalized content that truly resonates with their audiences. With 64% of creative teams spending at least 5-10 hours weekly on mundane tasks like editing and resizing content, it becomes...
5 July, 2023
The Role of AI in CPG: Setting the Industry Up for the Future
The Consumer-Packaged Goods (CPG) market is growing by a CAGR of 3.5%. It is in the thousand-billion ballpark of annual revenue and the big brands are getting even bigger. The industry is shifting and evolving. In 2023 so far, we have already seen...
19 May, 2023
Why Predictive Analytics is Important
What is Predictive Analytics? Over the last 5 decades, predictive analytics have become pivotal as a decision-making tool, but its initial conception reaches back much further. It all began back in 1689 with Lloyd’s of London insurance market....
19 May, 2023
Attention vs Awareness in a Busy Landscape
The digital age has given brands the ability to sell to anyone, anywhere. This, coupled with the shift in buying behavior over the last few years, has meant that competition has become not only more saturated, but greater. It's the consumer...
16 May, 2023
Evolution of Marketing in Analytics
Marketing has evolved over the decades. The impact, influence, and value marketing activities generate have increased with new advances in technology and innovations in strategy. More importantly, advancements in data science have merged with...
13 April, 2023
Predictive Heatmap vs Descriptive - Which is Right for Your Website Analysis?
Heat maps provide a powerful insight into what happens when someone engages with your website or content. As part of an analytics tool, heatmaps can provide you with insight on how your content is performing, allowing you to make data-driven...
13 April, 2023
What is a Heatmap? How They Work, What They're Used For & Examples
Website heatmaps display website data in graphic form, usually represented by different colors, and generally depict how users engage with different parts of a website. Heatmaps are a valuable tool when it comes to visualizing and understanding how...
23 March, 2023
AI Eye Tracking Technology – What It Is And How It Works
If you’ve ever wondered what your eyes reveal about you, then you might want to learn about eye-tracking technology. It captures where you look, how long you focus, and what you skip past entirely with some serious precision. Recording these...
17 March, 2023
The strategic balance of data and empathy for marketing success
The marketing landscape has undergone a seismic shift in recent years, matching the unique hiatus in our living human history, which has prompted a wholescale global reconsideration with our relationship with one another, with our work/life balance...
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