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12 August, 2024
Designing for Conversions: Guide, Examples & Best Practice
Many websites are losing revenue. It’s not because they lack appeal, but because they’re not strategically designed to convert visitors into customers. If you're investing heavily in driving traffic without optimizing for conversions, you're letting...
15 July, 2024
Sustainability and Consumer Insights: What CPG Brands Need to Know
78% of consumers consider sustainability as a major purchase factor, which means CPG brands have to go beyond just producing high-quality goods and demonstrate that they are actually doing good. But what exactly are consumers looking for from CPG...
24 June, 2024
Insight-Driven Customer Journey Mapping for CPG
Customer journey mapping is broken. The old way of visualizing the path to purchase as a neat funnel doesn't cut it anymore for CPG brands. Consumers today hop across a chaotic web of digital touchpoints and real-world moments that aren't so easily...
24 June, 2024
What is Technology Integration? Exploring Its Role in AI-Driven Creative Effectiveness
77% of marketers are planning to increase their artificial intelligence (AI) usage. But 59% of organizations are finding integrating technology systems a significant challenge. Technology integration is the process of connecting your tech stack and...
24 June, 2024
Optimizing In-Store Advertising with Predictive Insights
Despite the rise of e-commerce, physical stores are far from extinct. Statistics show that 94% of customers still shop in brick-and-mortar stores, and these stores generated around $6.22 trillion in the U.S. alone in 2023. But with competition...
28 May, 2024
The Art and Science of Product Placement in Popular Culture
Lights. Camera. (Product) Placement. Have you ever heard of the actress Nestle? Probably not, but you have definitely seen or heard the popular CPG brand mentioned on set. Do you remember the episode of Friends called “The One About Phoebe’s Cookies
20 May, 2024
A Guide to Grid Layouts in Web Design
Web designers spent years wrestling with the chaos of building functional yet visually-pleasing page layouts. Traditional methods like floating elements and inline positioning caused as many headaches as they solve, and contents break free of their...
20 May, 2024
A Guide to Mobile App Heatmaps
The average mobile in-app purchase conversion rate is around 13%. So, improving the mobile app experience to increase usage, retention, and conversions is critical for a successful mobile app design. A mobile app heatmap tool collects data from...
23 April, 2024
How is Predictive AI Transforming Industries?
Industrial sectors across the world have seen a transformative impact with the rise of AI. Consider how in 2023 alone, a diverse range of industries saw massive revenue growth driven by innovations in AI. According to reports, the high-tech sector...
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