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2 January, 2024
How are Shoppable Ads Redefining eCommerce?
Shoppable ads are starting to become commonplace, with a sweet little surge at the best possible time to make shopping even easier – Christmas. These interactive ads give consumers the power to buy products directly from ads without leaving the...
20 December, 2023
What Is Digital Shelf Optimization? Strategies For Success
Digital shelf optimization is about making your products easier to find and more compelling to buy on online retail platforms. That could mean improving images, titles, pricing, or descriptions, but increasingly, it’s about how those elements...
18 December, 2023
A Step-by-Step Conversion Testing Framework for CPG Ecommerce Websites
Conversion rate optimization (CRO) can give consumer packaged goods (CPG) brands operating in the e-commerce space a competitive edge. With structured conversion testing, you can uncover opportunities to convert more site visitors into paying...
4 December, 2023
AI-Driven Digital Transformation in Retail
Is artificial intelligence (AI) disrupting or innovating the retail industry? This past year, retail industry sales have totaled over $5 trillion. This substantial growth stems from the many benefits, opportunities, and competitive advantages AI...
21 November, 2023
AI and Creative Collaboration: How Machines and Humans Co-Create
AI is hurtling through industries like wildfire and the creative industry is especially susceptible to its reach. Technical expertise is no longer a barrier with AI stepping up to connect people to their creative outputs and giving more individuals...
21 November, 2023
Why Insights Teams Need Visual Creative Testing in Today's Market
The best insights teams are at the forefront of trends, and they do this through creative testing. Through the use of AI tools like predictive heatmaps, they can explore consumer psychology to get a better understanding of what makes people tick. ...
7 November, 2023
Shaping the Future of CPG Brands with Innovative Packaging Design
Consumers typically think of packaging as the final hurdle—the last bit before claiming their prize. It’s there to be removed, and what’s inside is what really matters. But packaging is far more than that moment before you get your purchase. This is...
2 November, 2023
AI Creative Testing: Balancing Design Elements for Maximum Engagement
Balance in design refers to the distribution of visual elements to yield a sense of harmony, wholeness, and viewer satisfaction. According to research, the human brain processes images 60,000 times faster than text, while 90% of information...
20 October, 2023
AI–Powered Creative Production: Maximizing Creative Effectiveness in eCommerce
Your creative flair is what gets eyes on the prize. This is especially true in the world of eCommerce, where oversaturation means customers have more choices than ever before. Nail the creative, and you're turning heads in the right direction. Get...
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