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9 February, 2024
How AI and IoT Are Transforming Packaging Testing & Design
Packaging plays a huge role in how consumers perceive a product. Great packaging isn’t just about looks. It also needs to perform well, stay durable, and make a real impact on customers. AI and IoT are changing how brands test and refine their...
5 February, 2024
Sustained Attention Secrets to Boost CPG Brand Visibility
Across the Consumer Packaged Goods (CPG) industry, capturing and maintaining your audience’s attention is critical now more than ever. As brands battle for a spot in the consumer's mind, understanding the nuances of attention becomes strategically...
5 February, 2024
A New Era of Creative Production in Consumer-Packaged Goods
The consumer-packaged goods (CPG) industry is entering a new era of creative production possibilities. As technology rapidly evolves at pace, the very nature of how CPG companies envision, design, test, and deliver products to meet customer desires...
23 January, 2024
The Evolution of Out Of Home Advertising: From Billboards to Digital Screens
The world of advertising moves significantly quickly and it is within highly competitive markets, which means creative professionals need to think outside the box. Literally – outside of the four walls of consumers’ residences to capture their...
16 January, 2024
The Many Ways to Measure the Impact of Emotions
It’s no secret that companies look to use all tools available to assess the impact of their marketing efforts. One key metric that is closely monitored is the audience’s emotional reaction. Especially for retail businesses where mass advertising...
12 January, 2024
Navigating Brand Salience in the Digital Age
As consumers drown in the endless scroll of digital content, having a salient brand that stands out has never been more important—or difficult. Brand salience refers to that cut-through ability to not just be recognized, but to capture attention and...
9 January, 2024
How to Blend Creativity with Data for Impactful Advertising
Forget the old "mad men" days of advertising propped up by guesswork. Today's digitally-savvy audiences demand campaigns that are as innovative as they are informative. And the brands making the biggest splash fuse analytical precision with...
3 January, 2024
AI-Enhanced Creative Ads for CPG Brands
Integrating Artificial intelligence (AI) in advertising is a strategic advantage for Consumer-Packaged Goods (CPG) brands. AI can be a game-changing tool for maximizing the effectiveness of digital advertising, leading to a 5% to 15% brand revenue...
2 January, 2024
Guide to Building a Robust Creative Testing Framework
Creative elements drive successful marketing and advertising campaigns, capturing the audience's attention and fostering engagement. However, in an era where consumer behavior and preferences evolve rapidly, relying on intuition alone is...
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