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12 July, 2024
The Benefits of Automated Retailing for CPG Brands
Automated retailing is now gaining traction. Brands use AI (artificial intelligence) and other advanced technologies to streamline operations and improve the shopping experience. Statista shows that the global retail automation market will grow...
24 June, 2024
Optimizing In-Store Advertising with Predictive Insights
Despite the rise of e-commerce, physical stores are far from extinct. Statistics show that 94% of customers still shop in brick-and-mortar stores, and these stores generated around $6.22 trillion in the U.S. alone in 2023. But with competition...
28 May, 2024
Supercharging Growth Through Retail Analytics
In retail, data isn't just numbers—it's the edge over your competition. Retail analytics takes this data and turns it into a powerful tool that can drive significant growth and smarter decision-making. Whether you run a small shop or a big...
23 April, 2024
How is Predictive AI Transforming Industries?
Industrial sectors across the world have seen a transformative impact with the rise of AI. Consider how in 2023 alone, a diverse range of industries saw massive revenue growth driven by innovations in AI. According to reports, the high-tech sector...
28 March, 2024
From Bricks-and-Mortar to Digital: Building a Comprehensive Omnichannel Commerce Plan
The world has witnessed a significant shift in the retail industry in recent years. It's no longer just about walking into a store and making a purchase. The entire shopping experience has been transformed. According to a report by Statista, global...
8 March, 2024
How To Reduce Cognitive Dissonance In Shopper Marketing
Did you know that 90% of shoppers have wanted to return at least one item but kept it anyway? This is a prime example of cognitive dissonance. Cognitive dissonance happens when someone feels uneasy because their actions, like making a purchase,...
5 March, 2024
Retail Media Trends 2025 - Predictions for CPG Companies
The rise of retail media networks has been the biggest story in CPG marketing over the past few years. Major retailers have turned their websites and apps into sophisticated advertising platforms, changing how brands connect with shoppers. Now in...
23 February, 2024
Building Superior In-Store Experiences in 2024 and Beyond
The in-store customer experience is undergoing a massive transformation. Gone are the days when a trip to the store was only about picking up items from shelves. Now, shopping has turned into an adventure, thanks to AI and in-store technology. AI...
13 February, 2024
Visualizing Data for Enhanced In-Store Experiences
Unique in-store brand experiences are now part and parcel of the experience for consumer companies hoping to rise above the fray in a saturated marketplace. Data visualization and AI are central to this and help uncover hidden shopper insights,...
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