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Latest blogs
28 April, 2026
What is visual attention AI in marketing?
What is visual attention AI in marketing? Visual attention AI in marketing uses artificial intelligence (AI) to predict what people will notice in images and video. It helps brands design creative that captures attention quickly and performs more...
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15 February, 2024
Master Emotional Complexity in CPG with AI Insights
In the competitive world of Consumer Packaged Goods (CPG), understanding consumer behavior goes beyond mere transactions. Consumers' emotional responses add an extra layer of complexity and play a pivotal role when it comes to making decisions....
13 February, 2024
Visualizing Data for Enhanced In-Store Experiences
Unique in-store brand experiences are now part and parcel of the experience for consumer companies hoping to rise above the fray in a saturated marketplace. Data visualization and AI are central to this and help uncover hidden shopper insights,...
9 February, 2024
How AI and IoT Are Transforming Packaging Testing & Design
Packaging plays a huge role in how consumers perceive a product. Great packaging isn’t just about looks. It also needs to perform well, stay durable, and make a real impact on customers. AI and IoT are changing how brands test and refine their...
5 February, 2024
Sustained Attention Secrets to Boost CPG Brand Visibility
Across the Consumer Packaged Goods (CPG) industry, capturing and maintaining your audience’s attention is critical now more than ever. As brands battle for a spot in the consumer's mind, understanding the nuances of attention becomes strategically...
5 February, 2024
A New Era of Creative Production in Consumer-Packaged Goods
The consumer-packaged goods (CPG) industry is entering a new era of creative production possibilities. As technology rapidly evolves at pace, the very nature of how CPG companies envision, design, test, and deliver products to meet customer desires...
30 January, 2024
Measuring and Maximizing In-Store Creative Impact
Creative strategies are the critical differentiator for success in the consumer-packaged goods (CPG) industry, driving incremental impact and influencing purchase behavior. Today, creative elements are the fulcrum of CPG brands to stand out in...
23 January, 2024
The Evolution of Out Of Home Advertising: From Billboards to Digital Screens
The world of advertising moves significantly quickly and it is within highly competitive markets, which means creative professionals need to think outside the box. Literally – outside of the four walls of consumers’ residences to capture their...
16 January, 2024
The Many Ways to Measure the Impact of Emotions
It’s no secret that companies look to use all tools available to assess the impact of their marketing efforts. One key metric that is closely monitored is the audience’s emotional reaction. Especially for retail businesses where mass advertising...
12 January, 2024
Navigating Brand Salience in the Digital Age
As consumers drown in the endless scroll of digital content, having a salient brand that stands out has never been more important—or difficult. Brand salience refers to that cut-through ability to not just be recognized, but to capture attention and...
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