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Latest blogs
28 April, 2026
What is visual attention AI in marketing?
What is visual attention AI in marketing? Visual attention AI in marketing uses artificial intelligence (AI) to predict what people will notice in images and video. It helps brands design creative that captures attention quickly and performs more...
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3 May, 2024
Why Attention Metrics Are the Future of Digital Advertising
The methods we use to figure out if a digital ad is doing its job have changed in recent years. We're stepping into a new phase with attention metrics–the latest tools in our digital marketing toolkit that help us understand not just if an ad is...
23 April, 2024
How is Predictive AI Transforming Industries?
Industrial sectors across the world have seen a transformative impact with the rise of AI. Consider how in 2023 alone, a diverse range of industries saw massive revenue growth driven by innovations in AI. According to reports, the high-tech sector...
23 April, 2024
Steps to Overcome AI Adoption Challenges in Enterprises
Over 50% of companies with 5,000 or more employees have used AI, which has increased to 60% for companies with 10,000 or more employees. In McKinsey’s State of AI Report, 60% of respondents said their organization currently uses AI in at least one...
16 April, 2024
The Evolution of Data Visualization: What’s New and What’s Next?
If you’re thinking: “data visualization, what the heck is that?” you aren’t the only one. But its definition is simpler than it sounds. It’s all about turning numbers and data into pictures, graphs, or other visuals that are much easier to...
10 April, 2024
Trends and Technologies Shaping the CPG Industry in 2025
The consumer packaged goods industry is locked in a perpetual flux of change, as technological advancements and shifting consumer behaviors continue to reshape the scene. For brands, adapting to these disruptive forces has never been more important....
8 April, 2024
Testing Your Way to Successful CPG Sponsored Campaigns
Have you noticed “paid post”, “sponsored”, or “promoted” appear when you’re scrolling on social media or searching something? Those phrases are just a few of the many sponsored campaign indicators. While a brand pays for sponsored campaigns –...
3 April, 2024
Using Predictive AI to Craft Winning A+ Content and Hero Images
In the busy world of ecommerce advertising, how you present your products significantly impacts catching and keeping potential customers' attention. As the e-commerce marketplace becomes ever more crowded, the necessity for eye-catching visual...
28 March, 2024
From Bricks-and-Mortar to Digital: Building a Comprehensive Omnichannel Commerce Plan
The world has witnessed a significant shift in the retail industry in recent years. It's no longer just about walking into a store and making a purchase. The entire shopping experience has been transformed. According to a report by Statista, global...
20 March, 2024
The Power of Data Insights in Shaping Next-Gen CPG Products
The Consumer Packaged Goods (CPG) industry is rapidly growing. The leading factor of growth for CPG brands is launching a new product, followed by the second leading growth factor, expanding into new customer segments. In today’s digital world,...
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