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The latest thinking on creative effectiveness, marketing trends,
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Latest blogs

2 September, 2026
The science behind Dragonfly AI: a London AI success story
London's AI sector raised $9.4bn in the first half of 2026 alone – 98% of all UK AI investment in that period, according to Tracxn's UK AI H1 2026 Report. Dragonfly AI is one of the companies behind that number. Headquartered in London and built on...

Discover how Dragonfly AI can help you boost creative performance

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3 January, 2023
Unpacking 'good design' through Visual Hierarchy
The level of online competition has heated up substantially with many more brands investing in D2C than ever before. Creative assets are constantly fighting for consumer attention which is why placement, choice of messaging, and visual design are so...
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3 January, 2023
Drive Sales with Shopper Marketing Technology
82% of buying decisions are made at the point of sale (POPAI, 2018). This makes every single shopper’s experience critical to your brand’s bottom line. This is where shopper marketing comes in. Shopper marketing is a strategic way to engage...
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20 December, 2022
Top 5 Benefits of Heatmaps
AI-driven predictive visual analytics is changing the game, empowering brands to optimize their campaigns by leveraging the power of AI. Heatmaps offer brands insight about attention; where will consumer attention be within the first 2 seconds, for...

Explore our podcast

Episode 006
The Creative Edge

From AI hype to operational reality: What marketers need to do next

Episode 005
The Creative Edge

Winning the digital shelf: How AI is reshaping ecommerce content, attention & conversion

Episode 004
The Creative Edge

Why understanding people is harder than ever (despite all the data) 

Episode 003
The Creative Edge

Empathy in the age of AI: Bringing the human element to technology 

Episode 002
The Creative Edge

Building brands that last: The commercial case for creative assets

Episode 001
The Creative Edge

A new era for creative effectiveness

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