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Latest blogs
9 September, 2026
Get the pack right first – everything else is downstream
Every conversation I have with a CPG marketing team eventually splits into three separate conversations: packaging, digital media, and advertising. Three different teams, three different agencies, three different sets of metrics – and almost never...
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3 January, 2023
How to Use AI in Design
Beauty is in the eye of the beholder, and there are countless design examples that capture the imagination. From simple designs like Apple’s iconic products to culturally inspired creations, everything we see has been designed with purpose. Now, AI...
3 January, 2023
Unpacking 'good design' through Visual Hierarchy
The level of online competition has heated up substantially with many more brands investing in D2C than ever before. Creative assets are constantly fighting for consumer attention which is why placement, choice of messaging, and visual design are so...
3 January, 2023
Drive Sales with Shopper Marketing Technology
82% of buying decisions are made at the point of sale (POPAI, 2018). This makes every single shopper’s experience critical to your brand’s bottom line. This is where shopper marketing comes in. Shopper marketing is a strategic way to engage...
20 December, 2022
Top 5 Benefits of Heatmaps
AI-driven predictive visual analytics is changing the game, empowering brands to optimize their campaigns by leveraging the power of AI. Heatmaps offer brands insight about attention; where will consumer attention be within the first 2 seconds, for...
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