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Latest blogs
19 August, 2026
Attention isn't a judgement call – so why are brands still guessing?
More than half of e-commerce product pages score ‘mediocre or worse’ on usability – 52% on desktop, rising to 62% on mobile and 64% in-app – according to Baymard Institute's ongoing benchmark of over 30,000 product pages. That's not a fringe...
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13 April, 2023
What is a Heatmap? How They Work, What They're Used For & Examples
Website heatmaps display website data in graphic form, usually represented by different colors, and generally depict how users engage with different parts of a website. Heatmaps are a valuable tool when it comes to visualizing and understanding how...
23 March, 2023
AI Eye Tracking Technology – What It Is And How It Works
If you’ve ever wondered what your eyes reveal about you, then you might want to learn about eye-tracking technology. It captures where you look, how long you focus, and what you skip past entirely with some serious precision. Recording these...
17 March, 2023
The strategic balance of data and empathy for marketing success
The marketing landscape has undergone a seismic shift in recent years, matching the unique hiatus in our living human history, which has prompted a wholescale global reconsideration with our relationship with one another, with our work/life balance...
3 March, 2023
How to Ensure Brand Consistency
What do Nike, Dove and Virgin have in common? Three completely different brands, with completely different products, across completely different markets.The one thing they share is brand consistency.You instantly recognize their branding regardless...
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18 January, 2023
What is Predictive Visual Analytics
The competition for consumer attention is saturated. The average person is barraged with 1,700 banner adverts online per month, but they see only half of them. Brands are using cutting-edge predictive visual analytics tools to win the competition...
3 January, 2023
Attention Economy and Technology
Since the inception of the internet, the digital world has been overwhelmed by content designed to capture the consumers' attention and keep them engaged. With so many stimulants around, focusing on a single entity becomes challenging. Marketers...
3 January, 2023
How to Use AI in Design
Beauty is in the eye of the beholder, and there are countless design examples that capture the imagination. From simple designs like Apple’s iconic products to culturally inspired creations, everything we see has been designed with purpose. Now, AI...
3 January, 2023
Unpacking 'good design' through Visual Hierarchy
The level of online competition has heated up substantially with many more brands investing in D2C than ever before. Creative assets are constantly fighting for consumer attention which is why placement, choice of messaging, and visual design are so...
3 January, 2023
Drive Sales with Shopper Marketing Technology
82% of buying decisions are made at the point of sale (POPAI, 2018). This makes every single shopper’s experience critical to your brand’s bottom line. This is where shopper marketing comes in. Shopper marketing is a strategic way to engage...
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