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Latest blogs
3 July, 2026
What is emotion detection in advertising?
What is emotion detection in advertising? Emotion detection in advertising measures how people are likely to feel when they view an advert or piece of creative. It helps brands understand emotional responses that influence attention, memory and...
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19 May, 2023
7 Benefits of Creative Intelligence for Insights Teams
When you work in insights, you are tasked with effectively positioning the brand based largely on trends and innovation. Most large CPG roles will come with an intense amount of pressure when it comes to deadlines and expectations on deliverables. ...
19 May, 2023
Attention vs Awareness in a Busy Landscape
The digital age has given brands the ability to sell to anyone, anywhere. This, coupled with the shift in buying behavior over the last few years, has meant that competition has become not only more saturated, but greater. It's the consumer...
16 May, 2023
Evolution of Marketing in Analytics
Marketing has evolved over the decades. The impact, influence, and value marketing activities generate have increased with new advances in technology and innovations in strategy. More importantly, advancements in data science have merged with...
10 May, 2023
What are Visual Cues?
The Definition of Visual Cues Visual cues are an intrinsic part of communication and are used to convey meaning and information by engaging the sensory cortex dedicated to human vision. Visual cues come in many forms, including body language,...
13 April, 2023
Predictive Heatmap vs Descriptive - Which is Right for Your Website Analysis?
Heat maps provide a powerful insight into what happens when someone engages with your website or content. As part of an analytics tool, heatmaps can provide you with insight on how your content is performing, allowing you to make data-driven...
13 April, 2023
What is a Heatmap? How They Work, What They're Used For & Examples
Website heatmaps display website data in graphic form, usually represented by different colors, and generally depict how users engage with different parts of a website. Heatmaps are a valuable tool when it comes to visualizing and understanding how...
23 March, 2023
AI Eye Tracking Technology – What It Is And How It Works
If you’ve ever wondered what your eyes reveal about you, then you might want to learn about eye-tracking technology. It captures where you look, how long you focus, and what you skip past entirely with some serious precision. Recording these...
17 March, 2023
The strategic balance of data and empathy for marketing success
The marketing landscape has undergone a seismic shift in recent years, matching the unique hiatus in our living human history, which has prompted a wholescale global reconsideration with our relationship with one another, with our work/life balance...
3 March, 2023
How to Ensure Brand Consistency
What do Nike, Dove and Virgin have in common? Three completely different brands, with completely different products, across completely different markets.The one thing they share is brand consistency.You instantly recognize their branding regardless...
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