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Latest blogs
3 July, 2026
What is emotion detection in advertising?
What is emotion detection in advertising? Emotion detection in advertising measures how people are likely to feel when they view an advert or piece of creative. It helps brands understand emotional responses that influence attention, memory and...
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22 August, 2023
Optimizing the Digital Retail Experience
Digital retail technology is experiencing a massive boom, revolutionizing how customers shop and interact with brands through digital retail experiences. Businesses must quickly turn to digital solutions to remain competitive and increase...
22 August, 2023
What Is Ad Fatigue - And How Can You Combat It?
Capturing and retaining the attention of consumers is much easier said than done. Marketers often face a common problem known as 'ad fatigue,’ a phenomenon that happens when audiences see the same ads repeatedly. More often than not, this leads to...
19 July, 2023
How To Create Effective Visual Hierarchy
Visual hierarchy is an invaluable component of any successful design, be it a website, product packaging, or advertisement. But what exactly is visual hierarchy, and how can you utilize it effectively? What is visual hierarchy? Nothing is by chance...
19 July, 2023
What Is Creative Automation - Guide, Benefits, Examples
Brands today find it extremely challenging to deliver personalized content that truly resonates with their audiences. With 64% of creative teams spending at least 5-10 hours weekly on mundane tasks like editing and resizing content, it becomes...
5 July, 2023
The Role of AI in CPG: Setting the Industry Up for the Future
The Consumer-Packaged Goods (CPG) market is growing by a CAGR of 3.5%. It is in the thousand-billion ballpark of annual revenue and the big brands are getting even bigger. The industry is shifting and evolving. In 2023 so far, we have already seen...
19 May, 2023
Why Predictive Analytics is Important
What is Predictive Analytics? Over the last 5 decades, predictive analytics have become pivotal as a decision-making tool, but its initial conception reaches back much further. It all began back in 1689 with Lloyd’s of London insurance market....
19 May, 2023
Attention Driven Funnel for Marketers
The greatest asset any company can have is insights about its customers. Whether you are a global conglomerate or a brand-new start-up. The more you know, the better you can position your brand. Consumer buying behavior often shapes how companies...
19 May, 2023
CPG Creative Innovations in Business
Like many industries, brands operating within consumer-packaged goods (CPG) are open to change. Over the last few years, they've had to evolve to meet the needs of modern-day consumers. The days of mass marketing and distribution designed to get...
19 May, 2023
What Color Catches the Eye First?
Did you know that there's a scientific formula involved with the colors we notice first?It is crucial that we understand which colors grab the most attention in commercial environments because attention is so limited. Knowing which colors...
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