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Latest blogs
16 September, 2026
How to test packaging design for UK retail
Testing packaging design for UK retail means checking three things before a pack goes to print: will it be seen on shelf, will shoppers remember its brand and message, and how will it make them feel. With own-label products now accounting for more...
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16 October, 2023
The Art of Point-of-Sale Displays : Captivating Shopper Attention in Retail
The retail industry thrives on capturing a shopper's attention. At the heart of this lies point-of-sale (POS) displays. They are the silent salespeople guiding the shopper's journey. When used correctly, they have the power to increase a shopper’s...
10 October, 2023
What is Neuromarketing? - Ecommerce Neuromarketing with AI
It’s often the argument that when conducting market research, i.e., surveys, asking people what they want does not always give you the most accurate answer. The reason is: people stating how they would behave in a certain situation does not exactly...
4 October, 2023
Breaking Barriers: Predictive Analytics & Personalization in CPG Advertising
In the shifting landscape of Consumer-Packaged Goods (CPG) advertising, where brands fiercely compete for consumers' attention, a new paradigm has emerged. Consumers are bombarded with a constant stream of information and options, and breaking...
28 September, 2023
Enhancing Brand Loyalty with AI Customer Retention Strategies
Building a long-term healthy relationship with customers is at the heart of future business growth. If customers are satisfied and feel understood, they will interact with the brand in the future. This is the strongest indication of prosperity for...
27 September, 2023
Cognitive Psychology Marketing: From Perception to Purchase
Ever noticed how you instantly recognize a McDonald's jingle or recall Nike’s ‘Just Do It’ slogan? That’s not by accident—it’s cognitive marketing at work. By leveraging cognitive psychology and AI marketing, brands influence perception, memory,...
11 September, 2023
Effectively Optimize your AI Go-To-Market Strategy
Your campaign messages are so spot-on that they feel like a personal conversation with each customer. And your visuals capture the imagination as well as the eye. This is what nailing your go-to-market (GTM) strategy looks like, and it’s entirely...
8 September, 2023
Predicting Attention for TikTok Advertising
Capturing the attention of your target audience in mere seconds is a formidable challenge. This challenge is amplified on TikTok, the vibrant and fast-paced social media platform that has taken the world by storm. With 50% of TikTok's worldwide user
6 September, 2023
The Value of Retail Agility Driven by AI
Consumer behavior and market trends play a pivotal role in shaping the dynamics of the retail industry. These factors collectively influence how retailers operate, what products and services they offer, and how they engage with their target...
22 August, 2023
Optimizing the Digital Retail Experience
Digital retail technology is experiencing a massive boom, revolutionizing how customers shop and interact with brands through digital retail experiences. Businesses must quickly turn to digital solutions to remain competitive and increase...
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