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Latest blogs
28 April, 2026
What is visual attention AI in marketing?
What is visual attention AI in marketing? Visual attention AI in marketing uses artificial intelligence (AI) to predict what people will notice in images and video. It helps brands design creative that captures attention quickly and performs more...
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19 May, 2023
Attention Driven Funnel for Marketers
The greatest asset any company can have is insights about its customers. Whether you are a global conglomerate or a brand-new start-up. The more you know, the better you can position your brand. Consumer buying behavior often shapes how companies...
19 May, 2023
CPG Creative Innovations in Business
Like many industries, brands operating within consumer-packaged goods (CPG) are open to change. Over the last few years, they've had to evolve to meet the needs of modern-day consumers. The days of mass marketing and distribution designed to get...
19 May, 2023
What Color Catches the Eye First?
Did you know that there's a scientific formula involved with the colors we notice first?It is crucial that we understand which colors grab the most attention in commercial environments because attention is so limited. Knowing which colors...
19 May, 2023
7 Benefits of Creative Intelligence for Insights Teams
When you work in insights, you are tasked with effectively positioning the brand based largely on trends and innovation. Most large CPG roles will come with an intense amount of pressure when it comes to deadlines and expectations on deliverables. ...
19 May, 2023
Attention vs Awareness in a Busy Landscape
The digital age has given brands the ability to sell to anyone, anywhere. This, coupled with the shift in buying behavior over the last few years, has meant that competition has become not only more saturated, but greater. It's the consumer...
16 May, 2023
Evolution of Marketing in Analytics
Marketing has evolved over the decades. The impact, influence, and value marketing activities generate have increased with new advances in technology and innovations in strategy. More importantly, advancements in data science have merged with...
10 May, 2023
What are Visual Cues?
The Definition of Visual Cues Visual cues are an intrinsic part of communication and are used to convey meaning and information by engaging the sensory cortex dedicated to human vision. Visual cues come in many forms, including body language,...
13 April, 2023
Predictive Heatmap vs Descriptive - Which is Right for Your Website Analysis?
Heat maps provide a powerful insight into what happens when someone engages with your website or content. As part of an analytics tool, heatmaps can provide you with insight on how your content is performing, allowing you to make data-driven...
13 April, 2023
What is a Heatmap? How They Work, What They're Used For & Examples
Website heatmaps display website data in graphic form, usually represented by different colors, and generally depict how users engage with different parts of a website. Heatmaps are a valuable tool when it comes to visualizing and understanding how...
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