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Latest blogs
26 August, 2026
The problem with measuring emotional response in advertising
Every creative review ends the same way: someone says an ad 'feels right', everyone nods, and the campaign goes live. Emotion is treated as the one part of creative effectiveness too subjective to measure – a matter of taste, settled by instinct. ...
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3 January, 2024
AI-Enhanced Creative Ads for CPG Brands
Integrating Artificial intelligence (AI) in advertising is a strategic advantage for Consumer-Packaged Goods (CPG) brands. AI can be a game-changing tool for maximizing the effectiveness of digital advertising, leading to a 5% to 15% brand revenue...
2 January, 2024
Guide to Building a Robust Creative Testing Framework
Creative elements drive successful marketing and advertising campaigns, capturing the audience's attention and fostering engagement. However, in an era where consumer behavior and preferences evolve rapidly, relying on intuition alone is...
2 January, 2024
How are Shoppable Ads Redefining eCommerce?
Shoppable ads are starting to become commonplace, with a sweet little surge at the best possible time to make shopping even easier – Christmas. These interactive ads give consumers the power to buy products directly from ads without leaving the...
20 December, 2023
What Is Digital Shelf Optimization? Strategies For Success
Digital shelf optimization is about making your products easier to find and more compelling to buy on online retail platforms. That could mean improving images, titles, pricing, or descriptions, but increasingly, it’s about how those elements...
18 December, 2023
A Step-by-Step Conversion Testing Framework for CPG Ecommerce Websites
Conversion rate optimization (CRO) can give consumer packaged goods (CPG) brands operating in the e-commerce space a competitive edge. With structured conversion testing, you can uncover opportunities to convert more site visitors into paying...
5 December, 2023
7 Steps to Future-Proof Your CPG Website and Adapt to Changing Consumer Behavior
Customer behavior changes frequently. Trends are quickly forgotten, replaced by the latest fad at the click of a finger. It leaves brands constantly playing catch-up, especially in the world of consumer-packaged goods (CPG), where shopper...
4 December, 2023
AI-Driven Digital Transformation in Retail
Is artificial intelligence (AI) disrupting or innovating the retail industry? This past year, retail industry sales have totaled over $5 trillion. This substantial growth stems from the many benefits, opportunities, and competitive advantages AI...
4 December, 2023
Craft Persuasive Marketing Campaigns with Consumer Insights and Psychographics
In the intensely competitive business environment, crafting persuasive marketing campaigns is crucial for businesses to grow. However, many of these marketing campaigns fail to achieve the intended outcomes due to a lack of a consumer-centric...
21 November, 2023
AI and Creative Collaboration: How Machines and Humans Co-Create
AI is hurtling through industries like wildfire and the creative industry is especially susceptible to its reach. Technical expertise is no longer a barrier with AI stepping up to connect people to their creative outputs and giving more individuals...
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