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Latest blogs
20 July, 2026
AI hype is fading fast – now the harder work begins
Marketing doesn't have an AI problem anymore. It has an AI readiness problem. That's not obvious from how the industry talks about itself. Every year, the conversation at Cannes Lions tells you something about where an industry really is, and this...
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18 December, 2023
A Step-by-Step Conversion Testing Framework for CPG Ecommerce Websites
Conversion rate optimization (CRO) can give consumer packaged goods (CPG) brands operating in the e-commerce space a competitive edge. With structured conversion testing, you can uncover opportunities to convert more site visitors into paying...
5 December, 2023
7 Steps to Future-Proof Your CPG Website and Adapt to Changing Consumer Behavior
Customer behavior changes frequently. Trends are quickly forgotten, replaced by the latest fad at the click of a finger. It leaves brands constantly playing catch-up, especially in the world of consumer-packaged goods (CPG), where shopper...
4 December, 2023
AI-Driven Digital Transformation in Retail
Is artificial intelligence (AI) disrupting or innovating the retail industry? This past year, retail industry sales have totaled over $5 trillion. This substantial growth stems from the many benefits, opportunities, and competitive advantages AI...
4 December, 2023
Craft Persuasive Marketing Campaigns with Consumer Insights and Psychographics
In the intensely competitive business environment, crafting persuasive marketing campaigns is crucial for businesses to grow. However, many of these marketing campaigns fail to achieve the intended outcomes due to a lack of a consumer-centric...
21 November, 2023
AI and Creative Collaboration: How Machines and Humans Co-Create
AI is hurtling through industries like wildfire and the creative industry is especially susceptible to its reach. Technical expertise is no longer a barrier with AI stepping up to connect people to their creative outputs and giving more individuals...
21 November, 2023
Why Insights Teams Need Visual Creative Testing in Today's Market
The best insights teams are at the forefront of trends, and they do this through creative testing. Through the use of AI tools like predictive heatmaps, they can explore consumer psychology to get a better understanding of what makes people tick. ...
20 November, 2023
Digital Shelf Optimization - A Blueprint for eCommerce Success
Digital Shelf Optimization (DSO) is a multifaceted approach designed to enhance the online shopping experience. It's a holistic strategy to improve visibility, optimize product listings, and drive sales. A robust digital shelf strategy is the...
7 November, 2023
Shaping the Future of CPG Brands with Innovative Packaging Design
Consumers typically think of packaging as the final hurdle—the last bit before claiming their prize. It’s there to be removed, and what’s inside is what really matters. But packaging is far more than that moment before you get your purchase. This is...
2 November, 2023
AI Creative Testing: Balancing Design Elements for Maximum Engagement
Balance in design refers to the distribution of visual elements to yield a sense of harmony, wholeness, and viewer satisfaction. According to research, the human brain processes images 60,000 times faster than text, while 90% of information...
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