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Latest blogs
28 April, 2026
What is visual attention AI in marketing?
What is visual attention AI in marketing? Visual attention AI in marketing uses artificial intelligence (AI) to predict what people will notice in images and video. It helps brands design creative that captures attention quickly and performs more...
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26 September, 2025
The Ultimate Guide to CPG Marketing: Strategies, Trends & Examples
The consumer packaged goods industry is in the middle of a seismic shift that's making traditional marketing playbooks obsolete. The global CPG market is projected to rise from $3.45 trillion in 2025 to $4.24 trillion by 2030, growing at a CAGR of...
27 August, 2025
E-commerce Testing Beyond A/B: Faster Paths to Higher Conversions
A/B testing has acted as the comfort blanket of e-commerce for decades. Swap a headline, tweak a button, and wait for the traffic to tell you who’s right. But patience is expensive, and the insights can be paper-thin. A new breed of AI-driven...
27 August, 2025
The Best AI Tools for E-Commerce in 2025
AI is changing how e-commerce brands operate. The AI tools for e-commerce available now are smarter and easier to use than ever before. The e-commerce sector's adoption of AI is projected to have a CAGR of 24.34% until 2034, with a total market...
23 July, 2025
CRO Examples: Dragonfly AI in Action
Conversion rate optimization lives and dies by understanding customer attention. Dragonfly AI makes that easier, using visual analytics to show exactly what people see, and what they overlook. Here’s how some brands have used Dragonfly to sharpen...
24 June, 2025
CRO Tools and AB Testing Tools (Including AI Solutions)
If you're in marketing, you've probably heard it a million times: CRO and A/B testing will change your life (or at least your conversion rates). But with so many tools out there – from classic split-testing software to the shiny new AI solutions –...
17 June, 2025
The Future of Creative Optimization: Why Connectivity Is the Next Big Leap
In the past, creative optimization for CPG brands often meant iterating after the fact, testing a few campaign variants, then retrofitting learnings into future product launches. But the pace and complexity of today's global marketplace with its...
16 June, 2025
Best Digital Asset Management Software: Top DAM Providers
In 2025, brands are producing more digital content than ever, including social media images, product videos, and campaign banners. As the demand for content grows, having the right digital asset management (DAM) software is essential. Digital asset...
1 May, 2025
The Ultimate Heatmap Guide: Make Smarter Design Decisions
Heatmaps are one of the most effective modern tools for understanding user behavior, both online and offline. Whether you're optimizing a website, improving a mobile app experience, or analyzing how people engage with physical marketing, heatmaps...
2 April, 2025
What is Visual Intelligence Software? How AI Visual Analysis Works
We've all been there. You're scrolling through Instagram and suddenly stop on that one perfect ad. Or you're shopping online and find yourself drawn to a particular product image without really knowing why. There's actual science behind these...
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