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Latest blogs
3 July, 2026
What is emotion detection in advertising?
What is emotion detection in advertising? Emotion detection in advertising measures how people are likely to feel when they view an advert or piece of creative. It helps brands understand emotional responses that influence attention, memory and...
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28 March, 2024
From Bricks-and-Mortar to Digital: Building a Comprehensive Omnichannel Commerce Plan
The world has witnessed a significant shift in the retail industry in recent years. It's no longer just about walking into a store and making a purchase. The entire shopping experience has been transformed. According to a report by Statista, global...
20 March, 2024
The Power of Data Insights in Shaping Next-Gen CPG Products
The Consumer Packaged Goods (CPG) industry is rapidly growing. The leading factor of growth for CPG brands is launching a new product, followed by the second leading growth factor, expanding into new customer segments. In today’s digital world,...
18 March, 2024
Establishing Brand Loyalty with Creative Confidence
Brand loyalty is no longer a luxury in consumer packaged goods (CPG), where shelf space is fiercely contested and attention fleeting. Instead, it's a lifeline. While price fluctuations and promotions might trigger purchases, a brand's emotional...
18 March, 2024
Building Customer-Centric Experiences in CPG with AI
The consumer packaged goods (CPG) industry is entering an exciting new era of innovation driven by artificial intelligence (AI). Brands that effectively leverage AI to deliver personalized, delightful customer experiences will gain a competitive...
18 March, 2024
Data-Led Creative Decision-Making for Market Leaders
Thriving in the highly competitive CPG industry can be challenging for businesses, demanding more than just eye-catching packaging. A well-crafted marketing campaign, a compelling product design, or an innovative brand message can spark consumer...
8 March, 2024
How To Reduce Cognitive Dissonance In Shopper Marketing
Did you know that 90% of shoppers have wanted to return at least one item but kept it anyway? This is a prime example of cognitive dissonance. Cognitive dissonance happens when someone feels uneasy because their actions, like making a purchase,...
6 March, 2024
Empowering CPG Professionals to Innovate Faster and Reduce Waste Through AI
How has the introduction of artificial intelligence (AI) not merely shifted but fundamentally transformed the landscape of the Consumer-Packaged Goods (CPG) industry, turning potential disruption into unparalleled empowerment for innovation and...
5 March, 2024
Retail Media Trends 2025 - Predictions for CPG Companies
The rise of retail media networks has been the biggest story in CPG marketing over the past few years. Major retailers have turned their websites and apps into sophisticated advertising platforms, changing how brands connect with shoppers. Now in...
5 March, 2024
Attention Optimized Campaigns: A Guide for Consumer Goods
As consumer attention span is splintered across so much stimuli daily, capturing customer focus is proving even more necessary for a brand’s survival. For consumer goods companies, optimizing marketing campaigns based on granular attention metrics...
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