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Latest blogs
26 August, 2026
The problem with measuring emotional response in advertising
Every creative review ends the same way: someone says an ad 'feels right', everyone nods, and the campaign goes live. Emotion is treated as the one part of creative effectiveness too subjective to measure – a matter of taste, settled by instinct. ...
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18 March, 2024
Data-Led Creative Decision-Making for Market Leaders
Thriving in the highly competitive CPG industry can be challenging for businesses, demanding more than just eye-catching packaging. A well-crafted marketing campaign, a compelling product design, or an innovative brand message can spark consumer...
8 March, 2024
How To Reduce Cognitive Dissonance In Shopper Marketing
Did you know that 90% of shoppers have wanted to return at least one item but kept it anyway? This is a prime example of cognitive dissonance. Cognitive dissonance happens when someone feels uneasy because their actions, like making a purchase,...
6 March, 2024
Empowering CPG Professionals to Innovate Faster and Reduce Waste Through AI
How has the introduction of artificial intelligence (AI) not merely shifted but fundamentally transformed the landscape of the Consumer-Packaged Goods (CPG) industry, turning potential disruption into unparalleled empowerment for innovation and...
5 March, 2024
Retail Media Trends 2025 - Predictions for CPG Companies
The rise of retail media networks has been the biggest story in CPG marketing over the past few years. Major retailers have turned their websites and apps into sophisticated advertising platforms, changing how brands connect with shoppers. Now in...
5 March, 2024
Attention Optimized Campaigns: A Guide for Consumer Goods
As consumer attention span is splintered across so much stimuli daily, capturing customer focus is proving even more necessary for a brand’s survival. For consumer goods companies, optimizing marketing campaigns based on granular attention metrics...
23 February, 2024
Building Superior In-Store Experiences in 2024 and Beyond
The in-store customer experience is undergoing a massive transformation. Gone are the days when a trip to the store was only about picking up items from shelves. Now, shopping has turned into an adventure, thanks to AI and in-store technology. AI...
22 February, 2024
Effective Emotional Resonance in CPG Advertising
For the consumer-packaged goods (CPG) industry, it’s not enough to produce value products. The value has to be effectively communicated to the end consumer. More importantly, the messaging within your advertising needs to resonate with consumers and...
19 February, 2024
How AI is Transforming Creative Processes
Data analytics, software development, and marketing have experienced immense growth since the advent of AI, accepting AI tools to improve the quality of their outputs as well as the speed with which they deliver. On the other hand, the reception...
15 February, 2024
Master Emotional Complexity in CPG with AI Insights
In the competitive world of Consumer Packaged Goods (CPG), understanding consumer behavior goes beyond mere transactions. Consumers' emotional responses add an extra layer of complexity and play a pivotal role when it comes to making decisions....
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